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How do you find out market share/ratings for radio stations?

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Pirate Smile Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:17 PM
Original message
How do you find out market share/ratings for radio stations?
It would be helpful information to know when deciding which local radio stations to contact to request that they switch to AAR or pick up progressive programming.

Here is a link to a radio station locater http://www.radio-locator.com/cgi-bin/home

"A study of the Quad-Cities showed that there was a large, unserved audience looking for this type of radio, Mr. Rosmilso said.

"This market is predominantly a Democratic market, especially in Illinois," he said. "We did some research and found out a lot of people in this market wanted this --- both advertisers and listeners.

"We're finding that progressive stations are pulling in the younger demographics that the right wing stations do not," he added. "So this gives the market an opportunity to have a voice for the younger people on talk radio, rather than it just being for the older listeners."

Information such as that mentioned above is very helpful when contacting the stations. If anyone has any additional information or ideas that could help in trying to persuade radio stations to switch, please post it below.

Above is part of the Article from this threadhttp://www.democraticunderground.com/discuss/duboard.php?az=vi...
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mcscajun Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:29 PM
Response to Original message
1. You can get Arbitron ratings from secondary sources.
Edited on Sat Apr-02-05 06:29 PM by mcscajun
Arbitron doesn't post rating information on their web site; they're not about to give away for free what the radio industry pays dearly for.

But if you do a web search on "Arbitron ratings " you should find a dozen or so places to get current info on a per-city basis.
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shadowknows69 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:36 PM
Response to Reply #1
3. a lot of industry websites post them
allaccess.com, radio and records, just do a google search.
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Pirate Smile Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:37 PM
Response to Reply #1
4. Thanks. I searched for this info a few months ago and couldn't
find anything but I didn't google "Arbitron".
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punpirate Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:35 PM
Response to Original message
2. Try this....

http://www.arbitron.com/radio_stations/home.htm

A few free reports for download available, as well:

http://www.arbitron.com/radio_stations/home.htm

National network info here (some probably available only with payment):

http://www.arbitron.com/national_radio/home.htm
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NashVegas Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:38 PM
Response to Reply #2
5. Also Try Here
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krystine Donating Member (223 posts) Send PM | Profile | Ignore Sat Apr-02-05 06:42 PM
Response to Original message
6. Radio and Records
Radio and Records has the ratings of all markets.

http://www.radioandrecords.com /

However, Abitron publishes the details only to subscribers.
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Rick Myers Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Apr-02-05 06:44 PM
Response to Original message
7. allaccess.com is my fave!
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queeg Donating Member (529 posts) Send PM | Profile | Ignore Sat Apr-02-05 06:48 PM
Response to Original message
8. A good college library will have the arbitron books
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