Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Good news on Air America Ratings - Take that Drudge!

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU
 
RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 02:33 AM
Original message
Good news on Air America Ratings - Take that Drudge!
Daily Kos has a link to this:

http://hoffmania.blogspot.com/2004_07_11_hoffmania_arch...

Details? Demographics? Ah, who needs 'em, right Matty? The 12+ numbers include ages 65+, where WABC kicks almost everyone's ass. There's good news when you break it down by age group:

25-54 10am-3pm: WABC 2.7 WLIB 2.2

WLIB trailing WABC by a half a point in the 25-54 age group during the Limbaugh time period is no small story, folks. Especially when you consider that this is WLIB's very first ratings quarter - EVER. It took Rush over 14 years to get a 2.7. Franken popped a 2.2 in three months.

Randi Rhodes in the 25-54 group debuted well against Hannity in 3-7pm:

25-54 3pm-7pm: WABC 3.1 WLIB 2.2

Keep in mind that in radio, when you debut, you're starting with zero audience. It's pretty safe to say that most - if not ALL of WLIB's tropical music audience didn't stick around when the format flipped to all-talk and Air America. Any radio exec will tell you - these are very encouraging debut numbers.
Printer Friendly | Permalink |  | Top
countmyvote4real Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 02:45 AM
Response to Original message
1. Does streaming configure at all into these ratings?
Or ist it a "pure" NY Metro audience?

I'm in NYC and I only listen on the web, but registered with AAR as such.
Printer Friendly | Permalink |  | Top
 
dbt Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 05:54 AM
Response to Reply #1
5. I don't think so.
There's talk about it, IIRC, but that's all there is at this stage. The Good News is that DU is just crawling with Media Moles who can tell you for sure about on-line ratings.

:bounce:
dbt
Printer Friendly | Permalink |  | Top
 
LTR Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 07:17 AM
Response to Reply #1
7. Yes and no
Edited on Mon Jul-19-04 07:18 AM by RatTerrier
Arbitron ratings are based on select random people recording their listening habits.

If a NYC-area resident were to write in that they listened to AAR or WLIB (online or terrestrial), it would be counted as a WLIB entry.

Many people listen to their favorite stations through online streams in areas where reception is poor (office buildings). These count as local entries.

If someone were listening online in, say, Nebraska, this would not count in the NYC. But I believe Arbitron is measuring online listening as well for a different chart, and AAR is one of the top webcasters in the industry.

By looking at these numbers, and the 12+ numbers in R&R (http://www.radioandrecords.com/RRRatings /), it looks like Drudge was quoting the 12+ numbers often released to the media (WLIB got a 1.3 12+). But demographic breakdowns are more important, since this is where the advertisers look to spend their money. So Drudge was fudging the facts a bit, whick is nothing new.

Seeing that 25-54 number, I must say that I am very impressed. Nice.
Printer Friendly | Permalink |  | Top
 
NewJeffCT Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 07:29 AM
Response to Reply #7
8. How about WLIB listeners in CT?
I'm in the Hartford, CT area and am not able to stream on the internet at work... however, I do listen to WLIB during my morning & evening commutes. I'm a 2 hour drive away from NYC, but I still can get the signal (albeit, not a great signal!)

Printer Friendly | Permalink |  | Top
 
LTR Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 07:39 AM
Response to Reply #8
9. It would count
Edited on Mon Jul-19-04 07:43 AM by RatTerrier
Many strong-signaled out-of-market (fringe) stations may show up in neighboring books.

A good example would be Milwaukee, WI, where several Chicago stations show up. I myself listen to a few Chicago stations here, including the two sports stations, WBBM, WGN, WLS, and The Drive. They show up in the local ratings books.

Doubt that it would really affect Connecticut advertisers, though. Unless WLIB got extraordinary numbers, any New York station would likely be out of their price range, while the higher-rated local stations would be fairly inexpensive.

And the fact that the station is pretty staticy there makes it likely that it would show up in the local ratings reports, if at all. Unless there were a few diary keepers also listening through the static.

Still be a nice feather in the cap for AAR, though.
Printer Friendly | Permalink |  | Top
 
Hekate Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 02:49 AM
Response to Original message
2. This is good news
I'm hoping Air America sticks around long enough for me to finally be able to hear it. Between geography and my antique Internet connection I haven't gotten it yet.

Hekate
Printer Friendly | Permalink |  | Top
 
Pepperbelly Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 05:12 AM
Response to Original message
3. AAR really needs to grow and do well ... nt
Printer Friendly | Permalink |  | Top
 
Greedy Oil Puritan Donating Member (51 posts) Send PM | Profile | Ignore Mon Jul-19-04 05:23 AM
Response to Original message
4. They need Malloy!
I've never heard any other talk radio host come close, I'm sorry to say.
Printer Friendly | Permalink |  | Top
 
LTR Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 07:03 AM
Response to Reply #4
6. Well...if you believe the rumors...
Edited on Mon Jul-19-04 07:44 AM by RatTerrier
He may be there soon.

10P-1A weeknights.

http://www.democraticunderground.com/discuss/duboard.ph...
Printer Friendly | Permalink |  | Top
 
KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 07:45 AM
Response to Original message
10. These Still Are "Trends"...
I cautioned about jumping up and down about the first set of numbers and I caution again. These are samples from one third of a rating period...not the entire period that is used to determine the "real" ratings. A final Spring, yes, Spring book is due soon...and even then it's not fair to judge AAR's numbers as they started up during the first month (April) of that survey period. The network needs two books (taking it through November) to establish a track record that we can say how it's really doing against WABC or anyone else. This is especially the case with a start-up company, such as the network is...as ad buyers are cautious about throwing dollars at a company they don't think will survive.

The big GOOD News for AAR, that it seems lots of people have missed...is picking up WINZ in Miami as an affiliate. This is a large signal in a major market that can generate strong ratings...the type the network needs and can use to grow from. Here Franken and Rhodes are on signals equal to Rush and Hannity for the first time...let's see how this pans out.

A 2 share in 25-54 is a good start...and start is important to keep in mind. Also, one has to view the entire ratings picture when you start to cherry-pick individual shows and stations. I'd be curious to see if there's cross-over in listeners between Stern's station (WXRK) and WLIB...that would be a VERY good sign. Or a drop in numbers at other stations...pulling in an audience that was apolitical and now are starting to pay attention. Rush & Hannity's numbers really aren't affected by AAR...as these are kool-aid drinkers...the key to AAR is develop a whole new audience. I'd also like to see the 18-34 numbers...those are a vital demo...and the one Franken originally cited as having beaten Rush...no mention of that demo this time.
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Fri Oct 31st 2014, 04:23 AM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC