Interesting editorial from Jackson, Miss. arguing that Mel Gibson is a sort of "underdog" hero.
I can't argue with the editorial's main premise: corporate gatekeepers are bad at coming up with content people desire. (For a better version of this argument, see
http://www.cluetrain.com)
But while there may be some validity to their depiction of Gibson as a kind of "underdog" or "individualist" for "running around" the studios, it's kind of hard to portray as an "underdog" a guy who can blow $30 million of his own money on a heavily promoted movie many see as perfectly-timed propaganda in an already heavily-funded culture war.
= = =
“I just can’t believe it!” said one movie mogul to the other Hollywood big shots assembled in his office for the crisis meeting. “I thought Mel Gibson was one of us. Didn’t you think so, too? Why, we feted him and put him on a pedestal and gave him every possible award. We made him! Then he goes out without our permission and creates this, uh, what’s the name? Oh, yeah, The Passion of the Christ movie. How could he do this to us?”
“I know what you mean,” said the studio owner. “He’s definitely off the plantation. What could Mel have been thinking? He was brought up through the system; he has to understand how it works. Surely after all these years in the business, Mel knows we’ve given ourselves the exclusive right to determine the moral standards for this country. He acts as if he doesn’t comprehend that we decide whether a movie gets made or not.”
“That’s the part that really gets me,” said the producer, “and besides that, he didn’t ask us for one penny to finance the movie -– like we would have given it to him anyway. He went out on a limb and spent $30 million of his own money. He’s got some nerve!”
“He even found an independent company to take the movie the final step into theaters,” said the big-time movie distributor. “He went around us! How are we supposed to control what Americans see in movies if we can’t even keep a religious movie like this one out of theaters?” he asked his soul mates.
= = =
http://www.dallasobserver.com/issues/2004-03-04/news.html/1/index.html