Sirota nailed it. If anyone stops and thinks about it, could any idea be as absurd as portraying hedge fund managers, real estate moguls, software companies, and RUPERT MURDOCH as selfless, altruistic, and more concerned about kids than public school teachers who sign up for the job knowing that the wealthy have pinned a ''kick me'' sign on their ass and have their jobs in their crosshairs?
The real problem with killing this education reform snake oil is they have done a good job keeping their profit motive off the MSM. Anytime a teachers' union rep or anyone else talks about this with the press or broadcast media, their first, last, and only words out of their mouths on this should be that the advocates of reform have a profit motive, and give some examples of them cashing in.
Otherwise, you'll soon be dropping your kids of at Amway Elementary, McDonald's Middle School, and Home Depot High.
David Sirota
Monday, Sep 12, 2011 13:39 ET
The bait and switch of school "reform"
Behind the new corporate agenda for education lurks the old politics of profit and self-interest Like most education reporters today, Brill frames the issue in simplistic, binary terms. On one side are self-interested teachers unions who supposedly oppose fundamental changes to schools, not because they care about students, but because they fear for their own job security and wages, irrespective of kids. In this mythology, they are pitted against an alliance of extraordinarily wealthy corporate elites who, unlike the allegedly greedy unions, are said to act solely out of the goodness of their hearts. We are told that this "reform" alliance of everyone from Rupert Murdoch to the Walton family to leading hedge funders spends huge amounts of money pushing for radical changes to public schools because they suddenly decided that they care about destitute children, and now want to see all kids get a great education.
The dominant narrative, in other words, explains the fight for the future of education as a battle between the evil forces of myopic selfishness (teachers) and the altruistic benevolence of noblesse oblige (Wall Street). Such subjective framing has resulted in reporters, pundits and politicians typically casting the "reformers'" arguments as free of self-interest, and therefore more objective and credible than teachers' counterarguments.
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As the Texas Observer recently reported in its exposé of one school-focused mega-corporation, "in the past two decades, an education-reform movement has swept the country, pushing for more standardized testing and accountability and for more alternatives to the traditional classroom -- most of it supplied by private companies."
A straightforward example of how this part of the profit-making scheme works arose just a few months ago in New York City. There,
Rupert Murdoch dumped $1 million into a corporate "reform" movement pushing to both implement more standardized testing and divert money for education fundamentals (hiring teachers, buying textbooks, maintaining school buildings, etc.) into testing-assessment technology. At the same time, Murdoch was buying an educational technology company called Wireless Generation, which had just signed a lucrative contract with New York City's school system (a sweetheart deal inked by New York City school official Joel Klein, who immediately went to work for Murdoch.http://www.salon.com/news/feature/2011/09/12/reformmoney/index.html