http://www.huffingtonpost.com/martin-lewis/murdoch-most-foul_b_900059.htmlMurdoch Most Foul
By Martin Lewis
Anyone who grew up, as I did, in Britain in the 1960s, well remembers the arrival into the British cultural midst of Rupert Murdoch. Like an Australian cross between Attila the Hun and Genghis Khan -- but without their charm and intellect. First he took over the UK Sunday-only tabloid -- the News Of The World. Then he very craftily acquired a middle-market daily newspaper, the Sun -- which at that point was a reasonably respected, center-left paper of middlebrow nature. A genial USA Today type of paper. For example, it had been commended for its coverage of the Biafran war.
Murdoch's smarts told him that he could profit mightily if only there was a permanent Conservative government in power in the UK. But how to do that when working class people selfishly insisted on voting for their own economic interests rather than those of Rupert? BINGO! It suddenly hit Rupert. Find a way to seduce working class people away from their natural instincts.
He decided to do that by creating a tabloid newspaper that would play to the inner "Alf Garnett" (the British TV sitcom character that was the direct inspiration for the Archie Bunker character) that he reasoned was inside every working-class Englishman. Lure them in with bare breasts (cue: the Page 3 Girls, a daily cascade of topless models. And damn, how it demeaned and cheapened women to parade them in a "family" newspaper this way). Add in garish headlines, bold graphics, simplistic sloganeering -- and then feed them a steady drip-drip diet of poison against progressive causes, women, unions, teachers, minorities, gays, students, idealists, peace-lovers, nuclear-protesters. Cynical reactionary stuff. And it worked.
Sound familiar?