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katty Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-14-11 11:55 AM
Original message
.Discovery launching network for rich men in Sept
more: http://news.yahoo.com/s/ap/20110414/ap_en_tv/us_tv_velo...

NEW YORK Discovery Communications Inc. is launching a television network for rich guys and their toys.

Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept. 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 a year and more.

"We just felt like this was a space missing in the marketplace," said David Zaslav, president and CEO of Discovery Communications.

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sakabatou Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-14-11 11:55 AM
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1. *puke*
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NC_Nurse Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-14-11 12:47 PM
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3. My thoughts exactly. Ugh.
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Scuba Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-14-11 12:08 PM
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2. Featured programs will include....
Golfigarchy, described as enjoying the game without all those smelly "public course" players...


Trashin' McMansion, the show for those who like to party all weekend, then just walk away from the mortgage...


Driving 'em Crazy, a show about cruising through poverty-stricken areas in your SUV...


Gated Bait, apparently about picking up underage girls in high-end communities







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