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I mean, I see the same thing in Russian, in French, in other languages' literatures and publishing.
It's not something I saw in Soviet and Soviet client states' literatures.
They, the publishing industry as a whole, publish a combination of things in a market-based economy--what sells and what they think is necessary for burnishing their credentials with critics. Sometimes what they think they need to publish for other reasons. Sometimes just to satisfy a contract. Lots of great books are published and sit on shelves, unsold, only to be pulped, and more, no doubt, never get to be pulped; lots of crappy books are published and fly off the shelves. Of course, "great" and "crappy" are relative, and based on my judgment.
Sad to say, not everybody agrees with my judgment. Happily, I can live with that, and even appreciate it: If they published what I thought was great, lots of people would probably give up reading, or have little choice but to read what I like.
Soviet literature was rather grey. It was edifying. It was what the critics, such as they were, judged to be good. Some of it was fine, and reads well. The stuff that Western literary experts extol saw little volume, however. Classics were printed and read widely--they were both reasonably entertaining and not too political. But as soon as the strictures were removed, Russian literature started looking at lot like American literature, with differences based in culture and outlook.
E. European literatures were more entertaining. People like Hrabal, in Czech, could get published. Interesting, aesthetically pleasing, and moderately popular. But again, when confronted with stuff appealing to popular tastes, it doesn't sell well.
This op-ed writer is apparently pissed that things that he thinks are well written and of artistic merit don't sell well. There's not the demand for them. And yet he assumes it's the publishing houses' fault. Now, in some cases they capitalize on momentary fads. But, by and large, they make money only by printing things that people want to read; or, more precisely, by printing things that their editors think people want to read (remember that the Harry Potter books were rejected by more than a couple publishing houses; obviously, they make mistakes). Perhaps if somebody forced them, Soviet-style, to only publish things the writer thinks are worthwhile, they'd sell more. But that would be a sad state of affairs.
He's bitter against the wrong folk, and essentially complains that people don't think his taste is the end-all of what publishing should be. Heck, at least I'm wiser than that.
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