Cain's 'maverick' myth and ties to Bush should be prime targets.If you've heard anything at all about John McCain during the last few weeks, what you've probably heard is that he's losing. His advisors hate each other, the media are ignoring him, and he's getting photographed in golf carts and supermarket cheese aisles while his opponent strikes Kennedyesque poses.
But here's the weird thing: It's kind of working for McCain. He's only trailing by, on average, a few points in the polls. Even after Barack Obama's week of European political masterpiece theater, the Democrat's support barely budged. The reason, I believe, is that Obama is making the enormous mistake of letting the race be entirely about him, which is the only way he can lose.
A recent poll found that half the voters are focused on what kind of president Obama would make, while only a quarter are focused on McCain. Obama has attracted more media attention -- and more criticism: A Center for Media and Public Affairs study found that, over the last six weeks, the major news networks have expressed proportionately more negative assessments of Obama than McCain.
McCain may be committing lots of blunders, but the blunders aren't hurting him because the spotlight is on Obama. McCain is getting attention for his attacks on Obama, especially his frequent insinuations that Obama lacks patriotism. The attacks are usually based on lies (such as McCain's discredited claim that Obama canceled a visit with wounded troops when he discovered the media couldn't tag along -- in fact, he canceled the visit, but the media were never scheduled to come).
Obama has barely hit back. His weak-tea replies express "disappointment" with McCain and reject the "same old politics."
Here's the likely rationale: The public, by a wide margin, wants a Democrat to win the presidency. So all Obama has to do is make himself acceptable and he'll win. Hence the focus on building up his own credentials rather than tearing down McCain.
Perhaps that sounds familiar. Let me refresh your memory: it was the John Kerry campaign strategy in 2004. Four years ago, the conventional wisdom had it that a majority of the voters would reject President Bush, so winning was just a matter of Kerry proving himself as an alternative. People "are looking for some change," one pollster put it at the time, "but the change has to be acceptable. John Kerry has to prove he is acceptable."
So rather than attack Bush, Kerry focused on defining himself. The Democratic National Convention was a model of civility and positive focus. The Republican National Convention, on the other hand, was a full-throated assault on Kerry. I don't need to remind you how it all turned out.
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http://www.latimes.com/news/opinion/la-oe-chait31-2008jul31,0,4864579.story