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katty Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 01:00 PM
Original message
NBC Uni time-shifts with TiVo data
more: http://www.reuters.com/article/industryNews/idUSWNAS320...

NBC Uni time-shifts with TiVo data

Tue Nov 27, 2007


NBC Universal to offer interactive ads via TiVo
NBC in pact to use TiVos viewership data: report
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TiVo, Realnetworks in Rhapsody music deal

By Paul Bond

LOS ANGELES (Hollywood Reporter) - For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their digital video recorders and, presumably, to introduce interactive commercials to the masses.

In a pact announced Tuesday, the companies said they will use TiVo's existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could generate.

The deal also calls for NBC Uni to subscribe to TiVo's Stop//Watch and Power//Watch services, which provide second-by-second data about shows and commercials that are being watched, paused, skipped and rewound.
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aquart Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 01:03 PM
Response to Original message
1. Wouldn't it be nice if users were allowed to CHOOSE to participate?
You know, like Nielsen families?
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northzax Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 01:05 PM
Response to Reply #1
2. of course you can choose
don't get a TiVo.
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aquart Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 01:53 PM
Response to Reply #2
3. That would make me a NON-user.
I specifically referred to users.
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northzax Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-28-07 02:09 PM
Response to Reply #3
4. well, there is your choice, right?
no one is mandated to have a TiVO, there are many other DVR options out there.
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