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http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=39360&c=1Google "hugely dangerous" and coming after local press next
6 November 2007
By Martin Stabe
Google is “hugely dangerous” and is one of the major preoccupations of News Corp, according to the editor-in-chief of Times Online.
Anne Spackman, speaking as part of a panel about the future of newspapers at the Society of Editors conference, said "the number one topic of conversation at News Corp is Google."
“Its move into DNA is a massive threat and I wonder whether we will all start feeling that they are behaving a bit too much like big brother," she said.
Talking afterwards to Press Gazette Spackman said: “Google now affects everything we do online".
Because it drives such an enormous proportion of search traffic, newspapers are paying careful attention to optimising their sites for Google. This means that sites’ traffic is highly susceptible to minor changes to the way Google’s search algorithm works. She noted that when Google tweaked its search algorithm last month, WashingtonPost.com was one of several major sites whose pager rank temporarily dropped. oogle also controls a large amount of advertising online, particularly since its acquisition this year of online advertising firm DoubleClick.