http://www.mydd.com/story/2006/10/22/133240/91WhatThe utilization of Google Adwords and simultaneous, widespread embedded hyperlinks in order to drive as many voters as possible toward the most damning, non-partisan article written on the Republican candidate in seventy key US Senate and House races. The campaign will run from Tuesday, October 24th until Tuesday, November 7th.
WhyAccording to the Pew Internet and American Life Project, the number one way that voters use the Internet for political action is to search for information on candidates. During the final two weeks of the election, it is reasonable to expect that as many as twenty million voters will be searching for information on candidates online. During this key time, this project will help push the most negative article written by a non-partisan media source on all key Republican candidates to the forefront of any search for that candidate. The negative article will appear both high on all Google searches for the candidates, and as an advertisement that appears whenever anyone searches for that candidate. By giving this article two prominent locations on Google searches for the candidate, and because it will come from a non-partisan source, it will increase the likelihood that the article will be seen and trusted by those searching for information on the candidate.
HowThe campaign will proceed as follows:
Step One: With help form readers at Dailykos and MyDD, I will compile a list of seventy article, one for each targeted race. Every article will focus on a different Republican candidate, and will be written by as generally trusted a news source as possible. It will also present as unflattering a view on the Republican candidate as possible. All of these articles will be placed into a database that I will maintain with the help of willing volunteers. . . .
(for the rest, see
http://www.mydd.com/story/2006/10/22/133240/91 )
http://www.mydd.com/story/2006/10/22/133240/91