Guardian Weekly re-launches in the US

[Newsjock]

http://www.mediaweek.co.uk/articles/2004/10/guardian-weekly-relaunch

The Guardian’s international news round-up title has been re-launched in the US ahead of the presidential election as a current affairs-style magazine.

The newsstand edition of Guardian Weekly – a digest of stories from the UK newspaper, Washington Post and Le Monde – will be supported by a targeted advertising campaign featuring point-of-sale, direct mail and sampling.

The new version of the magazine will be cover-wrapped and pitched as a traditional news weekly title, such as Time and Newsweek.

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[stevedeshazer]

1. Great, GREAT news.

The US needs some new journalism, that's for sure!

[JoFerret]

2. The Guardian is a great paper

and the Guardian Weekly is a great way to catch up on the news. It's a highly readable selection of news, articles, opinion and reviews.

[UpInArms]

3. good news!

:kick:

[sweetheart]

4. It was only a matter of time

With a market vacuum like that, for a liberal paper to pick up some
slack.

Good fortune to them... good news!

(indeed) ;-)

[bobbieinok]

5. you did notice that it will also republish WPo stories?????

[sweetheart]

6. They're part of the same group

I had a subscription to the weekly, and my favorite was the monthly
version of the english-translated le monde... what an outstanding
work of journalism... and printed on this magnificent special paper.

Washington post is part of the guardian group, per my understanding,
and that is why.

No matter, the guardian is test marketing... if things go well,
the daily version will be coming to a newsstand near you. :-)

[muriel_volestrangler]

8. Not the same group as far as ownership goes

The Guardian is owned, along with some regional UK newspapers and radio, by the Scott Trust; the Washington Post, mainly, by the Graham family.

[sweetheart]

9. somehow they are

Cuz the weekly suggests that very thing. Maybe its an alliance
or something. I figured it was ownership. Obviously the guardian
group has rights to re-print WP. What is it then?
See how they are together in this webpage advert.

http://www.guardian.co.uk/guardianweekly/subscribe/0,12601,837866,00.html

[DeepModem Mom]

7. kick

[6th Borough]

10. Probably a partnership...take the International Herald Tribune...

The IHT has partnerships with the New York Times, Kathimerini (Greek), Haaretz (Israel), The Daily Star (Lebanon), El País (Spain), JoongAng Daily (South Korea), Frankfurter Allgemeine Zeitung (Germany), and Asahi Shimbun (Japan). At least.

Those papers are most definitely not owned by one publisher.

It's about cross-marketing and branding...someone may see the Guardian and think to themself "whaaa?"; if that person sees the WaPo logo on it, they may (think they) know what they're getting.

[6th Borough]

11. FYI, this was a response to Sweetheart's post /NT