Ex-White House social secretary Desiree Rogers to lead Johnson Publishing

[alp227]

Source: The Washington Post

Desirée Rogers, the former White House social secretary, has been named chief executive officer of Johnson Publishing, the company announced Tuesday.

Rogers will oversee the day-to-day operations of the Chicago-based firm that publishes Ebony and Jet magazines. Linda Johnson Rice, the daughter of company founder John H. Johnson -- who died in 2005 -- will continue as chairman.

As CEO, Rogers will focus on "aligning core business strategies for all brands," according to a company statement. That's a rather opaque way of saying that she will have to figure out how to take the legacy of Johnson Publishing, founded in 1945, and transform it into something viable in today's competitive media environment in which a host of publications and Web sites have muscled in on territory it once owned.

Read more: http://www.washingtonpost.com/wp-dyn/content/article/2010/08/10/AR2010081003409.html?hpid=topnews

[rocktivity]

1. I have many childhood memories

of trying to get those oversized Ebony magazines out of our mailbox before they were reduced to standard size: "I've finished reading the top of the interview with Jesse Jackson--are you through reading the bottom?"

:headbang:
rocktivity

[ChairmanAgnostic]

2. she's arrogant enough, and that is what you need.

someone who demands, expects, and demands again, perfection. A shallow, wilting willow, a conciliator, a pragmatic negotiator, would never survive. This is a good mix, I think.

[Jazzgirl]

3. I agree. I think this is an excellent fit for Desiree.

I knew she would land a successful position somewhere and this seems like it's right up her alley. She has style, she's smart and she isn't a wimp. I think she will do a good job for Johnson Publishing.