Reps' notes suggest sales irregularities on Lilly drug

[Myrina]

Source: Indianapolis Star


"Eli Lilly and Co. paid doctors in South Carolina for participating in a speakers program in exchange for prescribing the antipsychotic Zyprexa and used golf bets to get more patients on the drug, according to notes by sales representatives.

The allegations are the latest twist in what has become a spate of state lawsuits against the Indianapolis drug maker over its marketing practices.

...

During a golf game, one doctor agreed to start new patients on Zyprexa for each time a sales representative parred, or put the ball in a hole within a predetermined number of strokes, according to the notes.

...

Lawyers for the state pointed to a sales note from Sullivan in which he tells another salesman to tie a doctor's Zyprexa prescriptions to participation in a speakers program. The company paid doctors and psychiatrists to address physician gatherings about the benefits of the antipsychotic. "If his numbers go up, maybe he can talk," Sullivan said in the 2001 note.




Read more: http://www.indystar.com/article/20090909/BUSINESS03/909090333/Reps++notes+suggest+sales+irregularities+on+Lilly+drug

---

:mad: Do we need healthcare reform? And does Big Pharma need to bite the dust? HELL YES! :mad:

[Berry Cool]

1. This is just evil.

No other way to phrase it.

What have we become, the Roman Empire?

[boobooday]

2. I agree. Totally sick and twisted

They are betting lives in a game for profit.

[YOY]

3. Making it illegal to court sales through doctors is vital.

Medical journals talking about new medications are one thing. Golfing with a fucking rep is another.

When in Biz school I recall the biggest most immoral (but attractive) folks were all Pharma at one point in time.

Weasals.

[fascisthunter]

4. sick people, taking advantage of people

no morals, no conscience.

[blueworld]

5. I hope the investigation expands into NJ as well...n/t