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MediaweekWith newspapers on the decline as readers and advertisers shift online, The Christian Science Monitor will become the latest paper to stop publishing a daily print edition.
The Monitor will announce today that come April 2009, it will fold its tab-sized daily and relaunch as a glossy, oversized newsweekly format, while beefing up its Web site with more original reporting and frequent updates. The globally-focused newspaper also plans to create a daily, paid, e-mail edition that will include top Monitor stories, links to other stories and an original editor’s column.
The 100-year-old Monitor, whose circulation has declined to about 52,000 from a peak of more than 200,000 around 30 years ago, has an operating deficit of $18 million, said Jonathan Wells, managing publisher of the Monitor. He said that by scaling back the print schedule, the deficit is projected to go to $10 million within the next five years.
Wells said that he also expected print revenue losses associated with the folding of the daily edition to stabilize as print readers and advertisers migrate to the Monitor’s Web site, at CSMonitor.com, which he said receives 1.5 million unique monthly visitors. He said consumers polled in focus groups indicated that they value the Monitor’s global news focus but prefer a weekly publication delivered before the weekend, when they have more time to spend with it.
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http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3icc46e9fc32c62f063aba05049ec6ab0b
Print publications are going to need to seriously find an effective way of generating revenue through online viewing.