Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Cancer Society Focuses Its Ads on Uninsured

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Latest Breaking News Donate to DU
 
RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-31-07 12:12 AM
Original message
Cancer Society Focuses Its Ads on Uninsured
Source: NY Times

In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage.

The campaign was born of the groups frustration that cancer rates are not dropping as rapidly as hoped, and of recent research linking a lack of insurance to delays in detecting malignancies.

Though the advertisements are nonpartisan and pointedly avoid specific prescriptions, they are intended to intensify the political focus on an issue that is already receiving considerable attention from presidential candidates in both parties.

The societys advertisements are unique, say experts in both philanthropy and advertising, in that disease-fighting charities traditionally limit their public appeals to narrower aspects of prevention or education.



Read more: http://www.nytimes.com/2007/08/31/us/31cancer.html?hp
Printer Friendly | Permalink |  | Top
OzarkDem Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-31-07 09:10 AM
Response to Original message
1. ACS not as trustworthy
Edited on Fri Aug-31-07 09:19 AM by OzarkDem
Some conflict of interest problems have surface for them this year. They've gotten a lot of criticism from National Cancer Institute and doctors for making recommendations that aren't always in the best interests of patients.

Distorting research evidence on skin cancer while getting funding from Nutrogena

http://www.iht.com/articles/2007/07/11/healthscience/10...


Recommending breast expensive MRI's for women instead of mammograpy when evidence shows its no more accurate for most women

http://www.dispatch.com/live/content/local_news/stories...


Its no surprise that the health insurance lobby is buying up a lot of support in Congress and among health care lobbying groups. I'll make a prediction that ACS is going to come out in favor of health care reform supporting private health insurance plans. It would also be a safe bet that insurance companies fronted a good part of their advertising budget.

On edit: Make special note that they're not mentioning a specific prescription for health care reform. ACS usually has vague legislative initiatives, but are more specific when lobbying behind closed doors.






Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Tue Sep 30th 2014, 05:47 PM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Latest Breaking News Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC