http://www.moresoftmoneyhardlaw.com/articles/20050324.cfmThe Draft Internet Rules
Posted: 3/24/05
Related topics: Other Related Legal Developments
Fresh off the presses and late to the agenda, the Notice of Proposed Rulemaking on Internet Communications (NPRM) manages to put forward a relatively restrained set of proposals while also suggesting that some dangers still lie ahead. This was always the minimum cost of the Commission's decision to proceed with a regulatory initiative centered on the Internet. It was, in the first instance, a decision to regulate; and so any allowance or exemption was necessarily an act of grace, as easily withdrawn or conditioned as it was granted.
Moreover, each such allowance requires the agency to justify the activities it chose to leave alone, which means the development of legal standards and a running argument with critics about their suitability. Examples of this, some cited below, appear in the proposed rules. Where all this leads will be clearer from the comments, such as those of the reform community, soon to be provided to the Commission, and--of course--the Commission's response to those comments.
As put before the Commission by the Office of General Counsel, the proposed rules, along with the accompanying commentary, seem fashioned to answer the worst fears of critics. Their purpose, the commentary states, is "to ensure that political committees properly finance and disclose their Internet communications, without impeding individual citizens from using the Internet to speak freely regarding candidates and elections." (NPRM at 1-2). The commentary, stressing the Internet as "a unique form of communication," stresses an approach of attempting "to preserve the general exclusion of Internet communications from the definition of "public communication." (NPRM at 13).
Internet Communications as Public Communications
The proposed rules deal with a principal concern, the "coordination" rules, by folding Internet communications in qualified terms into the definition of "public communication." The qualification is that only those Internet communications properly treated as "general public political advertising" could constitute "public communications." And to be "general public political advertising," the Internet communication would have to be "an announcement placed for a fee on another person or entity's website." Prop. Sec. 100.26(a) (NPRM at 41). The Commission provides as examples "streaming video that appears in banner advertisements or "pop-up" advertisements. (NPRM at 13). <snip>
http://news.zdnet.com/2100-9588_22-5632346.htmlhttp://clayton.redstate.org/story/2005/3/24/11723/7852http://www.fec.gov/agenda/2005/mtgdoc05-16.pdf