Activists Urge FCC to Investigate VNRs
Broadcasting & Cable, 3/21/2005 4:16:00 PM
Two media activist groups Monday filed a complaint with the Federal Communications Commission asking the agency to investigate broadcasters that air government-produced news reports without identifying their source.
The complaint was filed amid ongoing controversy over the Bush administration's use of prepackaged video-news releases to promote the White House's public-policy agenda.
The releases sometimes feature government spokespeople posing as TV reporters that stations can use as canned footage for their news reports. Critics say the practice misleads viewers because they are under the impression the information is being delivered by an objective reporter rather than a paid government official.
The complaints were filed by Free Press, a group opposing media consolidation and seeking more public interest obligations on broadcasters, and by the Center for Media and Democracy, publisher of PR Watch, a newsletter tracking practices of the public relations industry....
***
"Both the Bush administration and local broadcasters must be held accountable for this betrayal of the public trust," said Josh Silver, executive director of Free Press. "The FCC needs to take quick action to investigate and eradicate news fraud and enforce the existing laws against payola. Congress must enact new laws that will stop government-funded fake news from airing without a disclaimer."...
http://www.broadcastingcable.com/article/CA512110.html?display=Breaking+News&referral=SUPP