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Sgent Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:44 PM
Original message
WP: McDonald's Makes Ronald a Health Ambassador
McDonald's Corp., known for its Big Macs and fries, is sending its flame-headed mascot, Ronald McDonald, into elementary schools to push fitness -- part of a corporate campaign to address the childhood obesity issue.

Ronald, the company's newly dubbed "chief happiness officer," has become the company's "ambassador for an active, balanced lifestyle," McDonald's Chief Creative Officer Marlena Peleo-Lazar told a government panel yesterday. Her announcement came the same week an appeals court reinstated a lawsuit against McDonald's in which two New York teenagers claim they got fat because the company hid the health risks of its food.

<snip>

The campaign was criticized by Harvard psychologist Susan Linn, author of "Consuming Kids." "It's just another marketing ploy for McDonald's," she said. "It has no place in the school. The amount of exercise it will take to exercise off everything these kids consume will take all day."

The program has been reviewed and approved by the American Academy of Pediatrics. "We're not endorsing McDonald's or Ronald McDonald, but wanted to make sure the message was safe and appropriate," said Reginald L. Washington, co-chairman of the academy's task force on obesity. The program, he said, "takes advantage of the fact that Ronald McDonald has such recognition with kids that if he tells them to get moving, maybe they will do it."

Link Washington Post
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Liberal Veteran Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:45 PM
Response to Original message
1. Will Joe Camel be subbing for him?
:shrug:
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Guaranteed Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:46 PM
Response to Reply #1
3. Hee hee nt
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Guaranteed Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:45 PM
Response to Original message
2. With special guest, Joe Camel! nt
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WMliberal Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:46 PM
Response to Original message
4. Hang on, my head is about to explode from the cognitive dissonance.
:nuke: :nuke: :nuke: :nuke: :nuke: :nuke:
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:47 PM
Response to Original message
5. O'Reillly 's gonna also do lectures on good telephone manners.
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fryguy Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:47 PM
Response to Original message
6. will the Marlboro man be accompanying him?
the proverbial dynamic duo of health and fitness joining forces

:puke:
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VegasWolf Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:48 PM
Response to Original message
7. I wonder if he will be telling kids not to eat fast food. n/t
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pinniped Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:50 PM
Response to Original message
8. See!...deceptive advertising! Unless the evil clown seen in John Gacy's..
painting will come clean.
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Spinzonner Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:52 PM
Response to Original message
9. Maybe they could include videos of their last two CEO's

before they died of diseases linked to excess fats
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ewagner Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 02:59 PM
Response to Original message
10. What bothers me most
is that this is only "partial disclosure" to the kids......

Yes, the American Academy of Pediatrics is right....Ronald McD telling kids to get off their buts and exercise is a good message....

BUT...............

Ronald should also be disclosing...

...the amount of fats in their meals is unhealthy at ANY AGE
...the amount of sodium in thier porducts is enough to give a HORSE HYPERTENSION!!!!

C'mon Ronald...the truth, the whole truth and NOTHING BUT THE TRUTH....

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Karenina Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 07:43 PM
Response to Reply #10
23. About the blow job he got
from Coulter too? :shrug:
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unpossibles Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:09 PM
Response to Original message
11. don't forget his friend
Pepsi

"Other major food companies also are promoting fitness in schools. Last fall, PepsiCo Inc. sent fitness educational materials to elementary schools, reaching 3 million students."

hey, no one questioned it when the Beef industry sent in their PR/"Educational" materials either.
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gratuitous Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:24 PM
Response to Reply #11
15. I'm gonna graduate from Bovine University!



Unlike my crazy friend here in this thread.
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mtnester Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:10 PM
Response to Original message
12. Probably bringing the Hamburgular with him...
you know, while everyone is distracted.
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eternalburn Donating Member (400 posts) Send PM | Profile | Ignore Fri Jan-28-05 03:12 PM
Response to Original message
13. Meatclown...
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Megahurtz Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:17 PM
Response to Original message
14. What does that clown have to do with health and fitness?
:puke:
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unpossibles Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:39 PM
Response to Reply #14
16. "What does that clown have to do with health and fitness?"
simple - he helps the kids establish the bad habits necessary to carry McDonald's business forward.
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Pale_Rider Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 06:37 PM
Response to Reply #16
19. And heck, if he can encourage health ...
... concerns so people live another couple months, so many more Big Macs can be sold.

Eat that quarter pounder slowly ...
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daleo Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 03:52 PM
Response to Original message
17. Joe Camel should give kids lectures on clean air, too. n/t
Edited on Fri Jan-28-05 03:52 PM by daleo
On edit - lots got the Joe Camel thing.
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Sabriel Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 04:42 PM
Response to Original message
18. I can't WAIT to see who's gonna push abstinence!!!
Ambassador Wilt Chamberlain?
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mitchum Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 06:40 PM
Response to Original message
20. Well, they've been feeding kids shit for decades...
so this is really nothing new.
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Chicago Democrat Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 06:47 PM
Response to Original message
21. The new happy meals give apples instead of fries and juice or bottled h2o
for drinks. McDonalds is trying.
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Tom Yossarian Joad Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-28-05 06:49 PM
Response to Original message
22. It's official: We now live in Bizarro World.
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