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After election loss, GOP hones in on brand, message, appeal [View All]

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No Elephants Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Dec-10-12 03:23 AM
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After election loss, GOP hones in on brand, message, appeal
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After election loss, GOP hones in on brand, message, appeal

By NICOLE DEBEVEC, United Press International


Unlike 2008, when John McCain of Arizona returned to the Senate and became the face and voice of the party after losing to President Obama, Mitt Romney has no other public office to use as a pulpit. He simply returns to private life -- although he recently was named to return to the Marriott International board of directors -- much criticized by those in his party as a flawed candidate who ran a flawed campaign.

While some blame the better organized Obama election machine and others lay criticism of the GOP standard-bearer, others have said the party's image -- particularly among Hispanics and women, who voted overwhelmingly for Obama -- is what needs retooling.

"Many Republicans are upset with the Romney campaign's approach to the 2012 election, believing that a winnable election was lost by a poor fall campaign," political commentator Steven Schier of Carleton College in Minnesota said. "The 2012 GOP presidential failure has prompted much reassessment within the party's ranks about how to avoid 2012's presidential mistakes in the future."

"You win and lose as a team," Republican Virginia Gov. Bob McDonnell, a potential 2016 presidential candidate, said in an interview with MSNBC. "We have to look at everything we do -- from logistics to turnout to technology to message to tone."

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I remember a lot of DU posts and a lot of talk, both in my personal circle and in media, in 2008 about how the Republican Party was toast. Then came the 2010 mid-terms.

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