Reply #1: excerpt:

[NYC_SKP]

The Course

“Joe Paterno, Communications & The Media” is an examination of the shifting relationship between Penn State football coach Joe Paterno and the media, and the resulting communication goals, methods and avenues of both parties over the past 66 years.

The course will analyze Paternoʼs use of traditional and non-traditional communications, including non-sports related avenues, and both internal and external mechanisms.

Students will examine the growth and use of reporting styles, messages, delivery mechanisms and audiences of various media, such as the Web, newspapers, books, magazines, commercial and public television, radio, networks, social media, public appearances and public relations, as they directly relate to Paterno.