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30% of Girls' Clothing Is Sexualized in Major Sales Trend [View All]

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n2doc Donating Member (1000+ posts) Send PM | Profile | Ignore Fri May-20-11 03:07 PM
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30% of Girls' Clothing Is Sexualized in Major Sales Trend
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Stephanie Pappas, LiveScience Senior WriterDate: 20 May 2011 Time: 10:36 AM ET


Clothes marketed to young kids often mix adult elements like padded tops with childlike flourishes like flowers or polka dots, a new study finds.
CREDIT: Poznyakov | Dreamstime.com

Almost a third of girls' clothing for sale at 15 major retailers has sexualizing characteristics, a new study finds, a trend that psychologists say can encourage girls to view themselves as sex objects at an early age.

The majority of sexualized clothes also had childlike characteristics, such as polka dots, the research found. Nonetheless, adults in the study rated these childish but sexualizing clothes as just as sexy as clothes with only sexualizing features.

"Even though parents might see them as more acceptable , I'm not sure they're perceived that differently," study researcher Sarah Murnen, a social psychologist at Kenyon College in Ohio, said of the clothes that mixed sexuality and girlishness.


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http://www.livescience.com/14249-girls-clothing-sexuali...
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