Reply #13: And we are surprised because?

[Are_grits_groceries]

All campaigns are marketing their candidates. Obama's hit on an excellent logo, slogan, and message. That overall strategy was able to keep the basics in place and in the public's mind for the duration. Ultimately, that was one reason Obama was able to withstand the accusations thrown at him.

All politicians would love to find this level of success. They just haven't been as good at it. A lot of them wobble around and change before they hit on an overall idea that will stick. They need to do more testing in groups before they launch what should be their overall image to people for the duration.

If Fiorina had done this, she never would have made a website with 'Carlyfornia' as the title. That has gotten her nothing but ridicule.