There definitely has been PR by our corporate media to encourage character traits that were once widely thought to be onerous -- greed and selfishness at the top of the list. Your pointing out the reality shows as one of the means of transmitting this attitude is right on target IMO.
If I had to single out one person responsible for this it would be Ronald Reagan -- though actually he was just a puppet for more powerful interests. I'm reading a book about that now -- "The Man Who Sold the World -- Ronald Reagan and the betrayal of Main Street America". Here's an excerpt:
He also transmitted a more pernicious message from his first days in office: that the blind pursuit of wealth was not tawdry or immoral but a supreme human virtue... The message was deceptively simple: the market, unfettered by government regulation and taxation, created the most efficient allocation of a nation's resources.
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