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Reply #9: Learn New Technology... [View All]

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Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU
KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Sun May-24-09 09:17 AM
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9. Learn New Technology...
I'm not a print person, but one who has an extensive background in broadcasting, but the two industries suffer from similar problems. The world is changing but the industry...top heavy in corporate are loath to change. Part of it is being comfortable for too long in being able to control the local media market and its advertising dollars...for decades, papers were the only game in town. Now you have cable tv and the internet...as well as younger generations that were ignored or taken for granted that have glammed onto IPODs and websites as their information and entertainment sources.

For the past decade, I've been working in the "brave new world"...constantly fighting the gap between "old school" and the "techies"...but there's a great future, IMHO, for those who understand the fundamentals of print and journalism and can translate it to blogs, twitters and whatever the newest media sensation is.

The worst isn't over...revenues continue to sink as long as consumers aren't spending. The print media's dilemma is finding ways to make new technology pay...find a happy medium between keeping their material avaiable online but finding a way, through ads or other "perks" to generate money to pay the bills. If you can fit into the new world, you will do very well.

You're in a good position to prepare yourself...and sounds like you have your eyes and options open. Good luck...
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