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Reply #7: Help your paper transition [View All]

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Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU
sandnsea Donating Member (1000+ posts) Send PM | Profile | Ignore Sun May-24-09 08:53 AM
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7. Help your paper transition
People will buy local info and local opinion. Take clues from the web, more pictures, more graphics, classifieds with a web address, things like that. Tell your publisher to wake up and try new things. Maybe a magazine style. Track your online traffic and see what people really like and put more of that in the paper. Make your advertisers personalize their ads, add info and tidbits, like an internet widget does. Be journalists.
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