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Reply #49: This is a good idea but if you want to make it self supporting... do it right. [View All]

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corndogg Donating Member (1 posts) Send PM | Profile | Ignore Sun Feb-01-09 03:43 AM
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49. This is a good idea but if you want to make it self supporting... do it right.
I've thought of a very similar idea that could probably be made into a self sustaining (economically) online database / website but I think you would be wise to:

A. Make it an independent and non-partisian entity that gathers the advertiser / sponsor info on any number of controversial media outlets. If you are going to politisize advertising then go whole hog and do it across the spectrum... why?... because I think that people will take you more seriously if you don't try to play favorites but just try to present the info. I also think that in doing this you will find a lot more puffery, false indignation, and hot air in the far right media regarding these media issues and that this will give a chance for everyone to put up or shut up... but people have to take you seriously first and not think you are trying to game the system in any way.

B. Have left wing a volunteer watch half an hour of Fox News... have right wing volunteers watch half an hour of CNN (if that's what they think is bad) and then send you a list of the commercials in all the major markets or cable tv (lets say there are 10 or such major markets) which tend to run more national advertising than the B and C market stuff like for instance Omaha, NE.

Local advertising is really a different kettle of fish... sometimes a local business doesn't have a lot of choices where to advertise... but large nation-wide companies have more choices and should be held accountable for where they are spending. You need to have a large number of users to keep this idea going and I think it's just as valid to have a list of advertisers from the New York Times to search through as a list from the Rush Limbaugh show. A user may want to patronize from one list and boycott from another. Don't concern yourself with who is using what information for what... just present as much info as you think people want to know about and hope that the people from all sides want to use the site to help keep it something that can be financially self sustainable.

C. Consider having some sort of alternative advertisers next to the lists that are generated such as an advertiser in the same catagory with the opposite "rating" or a "neutral rating" coming up next to an advertiser on Show X... and make sure the lists are searchable... before I buy a car I might want to go to your site... click a box next to 6 wingnut tv / radio shows and do a search to see how many times a certain car company advertises on said shows.

D. Try to tie in printable coupons or discounts / deals straight from your site so that with information in hand... people can make a choice right then and there to purchase X or print a coupon for X so that the info immediate and useful.

E. Think about the possibility of licensing these politisized "advertiser ratings" down the road to other web sites like a good housekeeping seal of approval or such.

If you see this as an opportunity to add transparency to the media landscape... sunshine to the shadows... and not just as a feel-good preaching to the choir thing and then YOU may end up the one in charge of this little guest house on the 4th estate instead of Murdoch and Co.

Good Luck!

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  -Would You Boycott Rush Limbaugh's Sponsors? MannyGoldstein  Jan-31-09 11:17 AM   #0 
  - I already do. n/t  donco6   Jan-31-09 11:18 AM   #1 
  - So do I, as much as I am aware.  Chan790   Feb-01-09 09:27 AM   #52 
     - I boycott Home Depot and Snapple, two long time sponsors  Lorien   Feb-01-09 10:25 AM   #59 
     - I don't think I've ever had a Snapple  donco6   Feb-01-09 11:04 AM   #67 
     - I third this motion  supernova   Feb-01-09 10:28 AM   #61 
  - youleft out the option for "Fuck Yeah". eom  navarth   Jan-31-09 11:19 AM   #2 
  - If anyone has a list, I'd be glad to boycott them n/t  GCP   Jan-31-09 11:22 AM   #3 
  - just get phone #s of LOCAL sponsors from his show  certainot   Feb-01-09 11:47 AM   #72 
  - Boycotting isn't enough.  Hugabear   Jan-31-09 11:23 AM   #4 
  - Absolutley! and while you're writing, drop a line to you congressional reps  havocmom   Jan-31-09 02:20 PM   #36 
  - Yes  sakabatou   Jan-31-09 11:24 AM   #5 
  - Is there already a list of his sponsers floating around somewhere  RJ Connors   Jan-31-09 11:25 AM   #6 
  - The most glaring ones are Home Depot, Oreck, and Blue Emu. nt  ooglymoogly   Feb-01-09 10:27 AM   #60 
  - call complain boycott and picket LOCALLY too! it's easy and fun.  certainot   Feb-01-09 11:34 AM   #69 
  - Absolutely! n/t  BlueCaliDem   Jan-31-09 11:26 AM   #7 
  - I voted "No" since there are no businesses in the lists I have seen that I would go to anyway  csziggy   Jan-31-09 11:27 AM   #8 
  - I'm broke so I'm boycotting damn near everyone anyway  NightWatcher   Jan-31-09 11:27 AM   #9 
  - that is probably true for most of us...  hlthe2b   Jan-31-09 11:30 AM   #12 
  - I wrote to Geico and congratulated them on dropping him.  Frustratedlady   Jan-31-09 11:27 AM   #10 
  - No. I would have to LISTEN to him to even know who sponsors him, and I have better things to do  MADem   Jan-31-09 11:28 AM   #11 
  - We'd provide a list  MannyGoldstein   Jan-31-09 11:30 AM   #13 
  - I'd still likely be unaffected. I don't do a lot of "consumer" crap.  MADem   Jan-31-09 11:58 AM   #22 
  - That's the beauty in all of this.  Life Long Dem   Jan-31-09 12:12 PM   #25 
  - The last list  adadem   Jan-31-09 11:31 AM   #14 
  - Rushie has his OWN page to contact his sponsors! Go there, if it  CurtEastPoint   Jan-31-09 11:32 AM   #15 
     - There's no list  GCP   Jan-31-09 11:36 AM   #16 
     - Not me.  Kookaburra   Jan-31-09 11:47 AM   #21 
     - Has he lost weight or is that an optical illusion?  roody   Jan-31-09 07:09 PM   #43 
  - No -- because boycotts rarely work  nichomachus   Jan-31-09 11:36 AM   #17 
  - Think Forida Orange Juice and Anita Briant and there are many more. nt  ooglymoogly   Feb-01-09 10:30 AM   #62 
  - I voted yes, but in reality "other" would be more appropriate because I already do.  11 Bravo   Jan-31-09 11:45 AM   #18 
  - From what I've heard, it's mostly snake oil ads.  Obi Juan   Jan-31-09 11:45 AM   #19 
  - Here is a list from from 2004 with some updates........  1776Forever   Jan-31-09 11:47 AM   #20 
  - I already do .... fuck em all ..... Citizen Patriot's list HERE  TWiley   Jan-31-09 12:02 PM   #23 
  - Some of these advertisers have also advertised on Air America  JDPriestly   Feb-01-09 10:33 AM   #64 
     - good idea  certainot   Feb-01-09 11:41 AM   #71 
  - Absolutely!  City Lights   Jan-31-09 12:03 PM   #24 
  - Besides national sponsors, is it possible to get a list of local sponsors?  rurallib   Jan-31-09 12:22 PM   #26 
  - We'd Try To List Local Advertisers As Well  MannyGoldstein   Jan-31-09 12:25 PM   #27 
     - I have tried to listen and record local advertisers for both Limpy and the manity  rurallib   Jan-31-09 12:29 PM   #28 
  - Boycotting Limbaugh's sponsors is very easy to do  TXDemGal   Jan-31-09 12:39 PM   #29 
  - Only the gullible buy those things anyway  creeksneakers2   Jan-31-09 12:47 PM   #30 
  - Yup, they know their audience  Canuckistanian   Jan-31-09 01:06 PM   #31 
  - I also boycott the sponsers of the local radio station that carries his show  cherish44   Jan-31-09 01:37 PM   #32 
  - locally may be more effective- these stations are paul reveres in reverse  certainot   Feb-01-09 11:55 AM   #73 
  - However noble or effective boycotts may be they still run the risk of hurting the little person,  elocs   Jan-31-09 02:00 PM   #33 
  - That company can always adverstise or sponsor some other show  fortyfeetunder   Jan-31-09 02:22 PM   #37 
     - There is a difference between commentary and news.  elocs   Jan-31-09 03:15 PM   #40 
  - matter of fact,  barbtries   Jan-31-09 02:12 PM   #34 
  - We should boycott corporations anyway.  fchurch66   Jan-31-09 02:17 PM   #35 
  - I'd love to but I don't see how to do that.  DUlover2909   Feb-01-09 12:42 AM   #45 
  - I've been boycotting Limbaugh's sponsors from day one  Brother Buzz   Jan-31-09 02:28 PM   #38 
  - The companies need to know why their sales are down. Just boycotting them is not enough.  appleannie1   Jan-31-09 02:31 PM   #39 
  - I am interested, make a list and keep it bumped.  ZombieHorde   Jan-31-09 03:22 PM   #41 
  - I probably already do, but if there were a list somewhere, I'd gladly  old mark   Jan-31-09 03:50 PM   #42 
  - Of course. Rush is apartheid for your ears.  Ken Burch   Feb-01-09 12:40 AM   #44 
  - Why don't you just give us the fucking list, and not ask us to declare allegiance?  BlooInBloo   Feb-01-09 12:46 AM   #46 
  - Because I'm An Awful Person n/t  MannyGoldstein   Feb-01-09 09:12 AM   #51 
  - I always have.  ComtesseDeSpair   Feb-01-09 01:01 AM   #47 
  - No. I don't care what he says or does.  MrSlayer   Feb-01-09 01:05 AM   #48 
  - This is a good idea but if you want to make it self supporting... do it right.  corndogg   Feb-01-09 03:43 AM   #49 
  - Newshounds  proud2BlibKansan   Feb-01-09 09:58 AM   #53 
  - Better yet, perhaps ...  GeorgeGist   Feb-01-09 07:16 AM   #50 
  - I still haven't let Dunkin Donuts know I'm boycotting because of Rachel Ray/Michelle Malkin thing  gauguin57   Feb-01-09 09:59 AM   #54 
  - No.  Papa Boule   Feb-01-09 10:07 AM   #55 
  - Done :-)  CitizenPatriot   Feb-01-09 10:17 AM   #56 
  - K&R You bet I would  SlingBlade   Feb-01-09 10:21 AM   #57 
  - Yes - Rush espouses the failure of our Commander in Chief - I can't support & must work against that  AnotherMother4Peace   Feb-01-09 10:24 AM   #58 
  - he also said "OBAMA'S HEAD NEEDS TO ROLL" sept 10, second hour  certainot   Feb-01-09 11:58 AM   #75 
  - Yup  ismnotwasm   Feb-01-09 10:32 AM   #63 
  - I do boycott the few i know about  Lucky 13   Feb-01-09 10:42 AM   #65 
  - I have been thinking this for awhile. It is about time pressure was put on sponsors of Rush and Fox!  Mr. Sparkle   Feb-01-09 10:48 AM   #66 
  - Do we want that loon off the air?  tomg   Feb-01-09 11:07 AM   #68 
  - no but we can't continue to ignore the talk radio monopoly  certainot   Feb-01-09 11:37 AM   #70 
     - I couldn't agree more with your point.  tomg   Feb-01-09 12:00 PM   #76 
     - self-delete dupe.  tomg   Feb-01-09 12:00 PM   #77 
  - No, for two reasons. I'm not personally willing to boycott a company or  petronius   Feb-01-09 11:55 AM   #74 
  - i see the objective as breaking up the monopoly that has made democracy  certainot   Feb-01-09 12:06 PM   #79 
  - I wouldn't know. I always change the station if a commercial comes on.  Blue Dog Dominion   Feb-01-09 12:04 PM   #78 
  - a 100% yes  samsingh   Feb-01-09 05:53 PM   #80 
  - Don't forget the stations  bjdogg   Feb-01-09 07:34 PM   #81 
  - Welcome to DU bjdogg!  donheld   Feb-01-09 07:41 PM   #82 
  - I wish we could get into the inside of Arbitron...  mwooldri   Feb-01-09 09:09 PM   #83 
  - Scottrade does NOT advertise with Rush Limbaugh  mjharmon   Feb-02-09 03:35 PM   #84 

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