Reply #17: Steve Kangas: ABC and the rise of Rush Limbaugh

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ABC and the rise of Rush Limbaugh

The following brief history of ABC offers a perfect snapshot of everything that has gone wrong with the media. This remarkable story includes ABC's takeover by a conservative parent corporation, the demise of the Fairness Doctrine, the rightward shift of the evening news, the rise of conservative talk radio, and the cozy relationship between a state and a press that are supposed to be separate...

Ted Koppel's incessant praise of Rush Limbaugh is also an attempt to bring him into the mainstream. The back cover of See, I Told You So blurbs: "As no less a liberal than Ted Koppel... said, 'You ignore him at your peril.'" On television, Koppel has laughed with admiration over Limbaugh, calling him "terribly articulate." But the anchor of Nightline is far from liberal; indeed, Rush Limbaugh had to publicly apologize to Koppel for calling him one. And researchers have criticized Nightline for featuring a highly disproportionate number of experts who are white male conservatives.

Rush Limbaugh explains his success as the result of his individualism, of his refusal to do it someone's else's way. But the fact is that his success has been orchestrated, financed and promoted by Capital Cities/ABC. He also seems extraordinarily well-connected to the Republican leadership in Washington, carrying out their campaign strategies so faithfully that it is difficult to distinguish his promotions from their campaign commercials. For example, when Rush's television show debuted nationally two months before the 92 election, his producer was Roger Ailes, who was Bush's media advisor throughout the campaign. Many of the themes that Ailes had inspired earlier in the campaign showed up in identical form on Rush's show, which resembled a program-length commercial for the Bush campaign. When asked to give equal time to his opponents, Rush responded "I am equal time!"

In 1994, not only the Rush Limbaugh Show, but hundreds of other conservative talk shows dutifully raised the issues that Newt Gingrich's Contract Information Center faxed to them each morning about the Contract With America. Many went so far as to read them verbatim over the air. And when the Republicans captured Congress in 1994, they held a ceremony in honor of Limbaugh, naming him "an honorary member of Congress" and "the Majority Maker." That night, the conservative propaganda machine had reached its full potential.
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