Roots of Defeat: Let us study, and emulate, the Left’s online tactics
The four-year ascent of Barack Obama from state senator to president marks not just the triumph of a man, but the coming of age of a movement.
That movement belongs to liberal (or “progressive”) Democrats, who in less than a decade have remade themselves. Once respected only in academia and the news media, they have become a fighting force. They systemically digitized the means of political organization and strategy, with the ultimate goal of dominating the political system — “Crush their spirits!” was Daily Kos blogger Markos Moulitsas Zuniga’s pre-election rallying cry.
The Left’s online movement is consciously modeled after the Goldwater-and-Reagan-era conservative movement. To those trying to build the Left, the vast right-wing conspiracy was an object not of scorn, but of admiration. They studied the Right’s network of think tanks, issue groups, and talk-show hosts, looking for clues on how to push a message with brutal efficiency. They took these lessons to heart and shaped them to fit the web. Ironically, today’s Right has much to learn from them.
The Left has created not just a collection of unshaven bloggers but a machine that beat the Right at its own game.
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