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Reply #63: wouldn't that make it less business savvy [View All]

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onenote Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jul-18-08 05:32 PM
Response to Reply #62
63. wouldn't that make it less business savvy
THey want to drive digital penetration. So they aren't going to move channels that are popular with existing digital customers. And they aren't going to move total crap, because they don't want digital to be a dumping ground. So they pick channels with loyal followings, such as MSNBC, a religious channel, truTV.

More importantly, they picked channels that were not constrained by contractual provisions from being moved, which would be the case with a lot of the most popular channels. And they served their own business interest -- not a political interest -- by keeping Golf channel, which they own, on the more highly penetrated analog tier.

However, over the next couple of years, more and more channels--and ultimately all channels -- will be moved to digital. In fact, Comcast is reportedly purchasing several million low-end digital to analog converters that it can provide to customers at little or no cost for their second and third sets. (Currently, Comcast provides one "free" box -- but those boxes are pretty expensive still -- several hundred bucks wholesale; the new boxes will be sub-$50 wholesale).
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