You are viewing an obsolete version of the DU website which is no longer supported by the Administrators. Visit The New DU.
Democratic Underground Latest Greatest Lobby Journals Search Options Help Login

"Hummer for Summer" worst radio station promotion in history [View All]

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU
jmowreader Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-09-08 12:30 PM
Original message
"Hummer for Summer" worst radio station promotion in history
Advertisements [?]
Check this shit out: One of the local radio stations bought a Hummer H3 to use as a promotional vehicle. They had it wrapped in desert camouflage, covered in Bud Light and radio station logos, and were planning to drive the vehicle around town all day long as a Promotional Device.

And then gas hit $3.85 a gallon. Oops.

Their solution? Instead of...well, just reserving the monstrosity for special events, they're holding a contest. Win A Hummer For Summer! Yes indeed, the second-place winner in the Hummer For Summer Contest gets to drive the radio station's Hummer all over town advertising bad beer and one of America's finest right-wing rock stations. Just pay for your own fuel, put the car on your own insurance and pay income tax on the value of the rental for the next three months. (The grand prize winner doesn't have to spend his own money to advertise their radio station.)
Printer Friendly | Permalink |  | Top
  -"Hummer for Summer" worst radio station promotion in history jmowreader  Jun-09-08 12:30 PM   #0 
  - Whoever wins this  Mz Pip   Jun-09-08 12:32 PM   #1 
  - But this is SECOND prize, so maybe they don't. nt  blondeatlast   Jun-09-08 02:03 PM   #14 
  - I hate RW Cockrock stations  YOY   Jun-09-08 12:34 PM   #2 
  - This one belongs to Cumulus  jmowreader   Jun-09-08 12:46 PM   #4 
     - Satalite radio...if you can afford it. Get it.  YOY   Jun-09-08 12:50 PM   #5 
     - are you serious?  unpossibles   Jun-09-08 01:07 PM   #10 
  - Burger King's Prize for Indiana Jones Contest is a ........ get this!  Ichingcarpenter   Jun-09-08 12:38 PM   #3 
  - I saw that too when I stopped in for a shake  YOY   Jun-09-08 12:57 PM   #9 
  - It sounds like some idiot sales guy cut a deal and then dropped  DAGDA56   Jun-09-08 12:50 PM   #6 
  - Oh . . . I thought you meant the other kind of hummer.  Vinca   Jun-09-08 12:52 PM   #7 
  - Priests get more than one hummer per summer, fa chrissake...  jmowreader   Jun-09-08 01:53 PM   #12 
  - So they want the locals to point and laugh? That's some whiz-bang promotion there! SECOND prize--  blondeatlast   Jun-09-08 12:55 PM   #8 
  - Worse than WKRP's Turkey giveaway?  hedgehog   Jun-09-08 01:12 PM   #11 
  - Well, yes. At least Les realized what a colossal boner that was when it happened.  blondeatlast   Jun-09-08 01:53 PM   # 
  - Worse.  jmowreader   Jun-09-08 01:53 PM   #13 
  - I'm almost afraid to ask this, but what's FIRST prize?  blondeatlast   Jun-09-08 02:04 PM   #15 
  - This is one contest where I'd actually hate to be the winner.  EOO   Jun-09-08 02:06 PM   #16 

Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002
Software has been extensively modified by the DU administrators

Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC