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"Hummer for Summer" worst radio station promotion in history [View All]

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jmowreader Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-09-08 01:30 PM
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"Hummer for Summer" worst radio station promotion in history
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Check this shit out: One of the local radio stations bought a Hummer H3 to use as a promotional vehicle. They had it wrapped in desert camouflage, covered in Bud Light and radio station logos, and were planning to drive the vehicle around town all day long as a Promotional Device.

And then gas hit $3.85 a gallon. Oops.

Their solution? Instead of...well, just reserving the monstrosity for special events, they're holding a contest. Win A Hummer For Summer! Yes indeed, the second-place winner in the Hummer For Summer Contest gets to drive the radio station's Hummer all over town advertising bad beer and one of America's finest right-wing rock stations. Just pay for your own fuel, put the car on your own insurance and pay income tax on the value of the rental for the next three months. (The grand prize winner doesn't have to spend his own money to advertise their radio station.)
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