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Reply #40: A pleasure and an obligation [View All]

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Orwellian_Ghost Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-18-08 01:19 PM
Response to Reply #37
40. A pleasure and an obligation
Spectator Democracy

...Walter Lippman, who was the dean of American journalists, a major foreign and domestic policy critic and also a major theorist of liberal democracy...argued that what he called a "revolution in the art of democracy," could be used to "manufacture consent," that is, to bring about agreement on the part of the public for things that they didn't want by the new techniques of propaganda....

...He argued that in a properly-functioning democracy there are classes of citizens. There is first of all the class of citizens who have to take some active role in running general affairs. That's the specialized class. They are the people who analyze, execute, make decisions, and run things in the political, economic, and ideological systems. That's a small percentage of the population... Those others, who are out of the small group, the big majority of the population, they are what Lippman called "the bewildered herd." We have to protect ourselves from the trampling and rage of the bewildered herd...

...So we need something to tame the bewildered herd, and that something is this new revolution in the art of democracy: the "manufacture of consent." The media, the schools, and popular culture have to be divided. For the political class and the decision makers have to give them some tolerable sense of reality, although they also have to instill the proper beliefs. Just remember, there is an unstated premise here. The unstated premise -- and even the responsible men have to disguise this from themselves -- has to do with the question of how they get into the position where they have the authority to make decisions. The way they do that, of course, is by serving people with real power. The people with real power are the ones who own the society, which is a pretty narrow group. If the specialized class can come along and say, I can serve your interests, then they'll be part of the executive group. You've got to keep that quiet. That means they have to have instilled in them the beliefs and doctrines that will serve the interests of private power. Unless they can master that skill, they're not part of the specialized class. They have to be deeply indoctrinated in the values and interests of private power and the state-corporate nexus that represents it. If they can get through that, then they can be part of the specialized class. The rest of the bewildered herd just have to be basically distracted. Turn their attention to something else....

...In what is nowadays called a totalitarian state, then a military state, it's easy. You just hold a bludgeon over their heads, and if they get out of line you smash them over the head. But as society has become more free and democratic, you lose that capacity. Therefore you have to turn to the techniques of propaganda. The logic is clear. Propaganda is to democracy what the bludgeon is to a totalitarian state....

...

http://www.zmag.org/chomsky/talks/9103-media-control.ht...

Here's to the people's media which starts with you.

:toast:
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