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Orwellian_Ghost Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-17-08 09:07 PM
Response to Reply #3
4. Interconnected
The Global Media Giants
We are the world

By Robert McChesney

A specter now haunts the world: a global commercial media system dominated by a small number of superpowerful, mostly U.S.-based transnational media corporations. It is a system that works to advance the cause of the global market and promote commercial values, while denigrating journalism and culture not conducive to the immediate bottom line or long-run corporate interests. It is a disaster for anything but the most superficial notion of democracy--a democracy where, to paraphrase John Jay's maxim, those who own the world ought to govern it.

The global commercial system is a very recent development. Until the 1980s, media systems were generally national in scope. While there have been imports of books, films, music and TV shows for decades, the basic broadcasting systems and newspaper industries were domestically owned and regulated. Beginning in the 1980s, pressure from the IMF, World Bank and U.S. government to deregulate and privatize media and communication systems coincided with new satellite and digital technologies, resulting in the rise of transnational media giants.

How quickly has the global media system emerged? The two largest media firms in the world, Time Warner and Disney, generated around 15 percent of their income outside of the United States in 1990. By 1997, that figure was in the 30 percent-35 percent range. Both firms expect to do a majority of their business abroad at some point in the next decade.

The global media system is now dominated by a first tier of nine giant firms. The five largest are Time Warner (1997 sales: $24 billion), Disney ($22 billion), Bertelsmann ($15 billion), Viacom ($13 billion), and Rupert Murdoch's News Corporation ($11 billion). Besides needing global scope to compete, the rules of thumb for global media giants are twofold: First, get bigger so you dominate markets and your competition can't buy you out. Firms like Disney and Time Warner have almost tripled in size this decade.

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  -WHO OWNS THE U.S. CORPORATE MEDIA? Orwellian_Ghost  Jan-17-08 08:59 PM   #0 
  - And that is why it is time to start breaking up these Mega Corporations.  MadMaddie   Jan-17-08 09:03 PM   #1 
  - Oprah owns a big hunk of it, but you left her out nt  msongs   Jan-17-08 09:04 PM   #2 
  - What big chunk of it does Oprah own?  donheld   Jan-18-08 04:49 AM   #21 
  - Oprah will have her own network soon. OWN. Or Oprah Winfrey Network. Blows my mind.  TheGoldenRule   Jan-18-08 09:48 AM   #33 
     - She won't be the first n/t  spokane   Jan-18-08 07:09 PM   #51 
  - Thanks for this...  shoopnyc   Jan-17-08 09:05 PM   #3 
  - Interconnected  Orwellian_Ghost   Jan-17-08 09:07 PM   #4 
  - Big Media Interlocks with Corporate America  Orwellian_Ghost   Jan-17-08 09:09 PM   #5 
  - "We the mainstream people" need to be looking at a president who seeks..  Triana   Jan-17-08 10:03 PM   #9 
  - I was particularly interested in your "talk clock" which shows the corp media's favorite Dem  Sarah Ibarruri   Jan-17-08 09:16 PM   #6 
  - Great timing, I just had a debate with a hard core right winger  liberal N proud   Jan-17-08 09:19 PM   #7 
  - But were Iowa & NH stolen? That's the question. nt  TheGoldenRule   Jan-18-08 09:51 AM   #34 
  - something doesn't make sense about these numbers  onenote   Jan-17-08 09:35 PM   #8 
  - Thanks for pointing this out  Oeditpus Rex   Jan-18-08 01:30 PM   #47 
  - Frightening,isn't it?  Fed_Up_Grammy   Jan-17-08 10:08 PM   #10 
  - "Free Press" my ass. Even with 60 it's still elitist.  JanMichael   Jan-17-08 10:19 PM   #12 
  - no wonder we have no real news anymore  madokie   Jan-17-08 10:19 PM   #13 
  - And instead of passing legislation to curtail this trend, our Congress  southerncrone   Jan-17-08 10:22 PM   #14 
  - like a virus, attaches itself to the host and multiplies  seemslikeadream   Jan-17-08 10:23 PM   #15 
  - Corporate or not, the media will operate as a business in a capitalist economy...  Writer   Jan-17-08 10:25 PM   #16 
  - Yeah, like this:  TheGoldenRule   Jan-18-08 09:54 AM   #35 
  - We don't live in a capitalist economy - we live in a regulated capitalist economy  aint_no_life_nowhere   Jan-18-08 01:06 PM   #46 
  - I love info. I love it even more when sourced --  snot   Jan-17-08 11:53 PM   #17 
  - Media deregulation under Reagan and Bush  aint_no_life_nowhere   Jan-17-08 11:57 PM   #18 
  - Time for a new label for 'corporatist'.....  dmosh42   Jan-18-08 04:19 AM   #19 
  - Don't forget Slick Willie  ProudDad   Jan-18-08 07:57 PM   #53 
  - I think John Edwards will be our own , modern-day 'trust-buster'.  AzDar   Jan-18-08 04:41 AM   #20 
  - Not likely.  Clark2008   Jan-18-08 06:07 AM   #26 
     - Maybe or maybe not. But Hillary or Obama are far more diabolically worse. nt  TheGoldenRule   Jan-18-08 09:56 AM   #36 
  - What Candidate Does the Corporate Media and Hell Most Corporations Support?  leftchick   Jan-18-08 05:02 AM   #22 
  - This post should have a sticky  malaise   Jan-18-08 06:02 AM   #23 
  - an awful lot completely ignore her complicity  leftchick   Jan-18-08 06:04 AM   #24 
     - Yep n/t  malaise   Jan-18-08 06:05 AM   #25 
  - I see you've listed part of the unelected shadow government of the  mmonk   Jan-18-08 06:09 AM   #27 
  - ...NSA, Homeland "Security," Big Brother, Inc. They decide; "elections" don't  Echo In Light   Jan-18-08 06:29 AM   #28 
  - this thread needs many many many kicks. Thank you. n/t  deacon   Jan-18-08 06:37 AM   #29 
  - A second kick for those who missed it yesterday  liberal N proud   Jan-18-08 09:24 AM   #30 
  - Kick n/t  malaise   Jan-18-08 09:41 AM   #31 
  - Bagdikian is a local export  wintersoulja   Jan-18-08 09:44 AM   #32 
  - Kicked and recommended.  Uncle Joe   Jan-18-08 10:03 AM   #37 
  - A pleasure and an obligation  Orwellian_Ghost   Jan-18-08 12:19 PM   #40 
     - The last sentence of Lippman's truly hits home.  Uncle Joe   Jan-18-08 12:42 PM   #43 
  - Ben Bagdikian was a prophet....  LanternWaste   Jan-18-08 10:16 AM   #38 
  - KICK & REC! nt  paparush   Jan-18-08 11:06 AM   #39 
  - What Makes Mainstream Media Mainstream  Orwellian_Ghost   Jan-18-08 12:22 PM   #41 
  - Excellent excellent thread, OG. Thank you!! K&R  Desertrose   Jan-18-08 12:35 PM   #42 
  - seems like murdoch owns more every damn day  spanone   Jan-18-08 12:44 PM   #44 
  - There were some great stats distributed on DU prior to the 2004 election  wiggs   Jan-18-08 12:49 PM   #45 
  - Thanks for posting this OG. Rec'd and bookmarked.  DCKit   Jan-18-08 02:03 PM   #48 
  - using distorted and misleading data to make the point about concentration doesnt' help  onenote   Jan-18-08 02:05 PM   #49 
  - Who owns the corporate media?  tbyg52   Jan-18-08 06:13 PM   #50 
  - Mom said, big business founded the country and it will always continue to run it...  Imagevision   Jan-18-08 07:12 PM   #52 
     - Mom was right  Orwellian_Ghost   Jan-19-08 10:03 PM   #54 

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