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Trillo Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Nov-23-07 11:21 PM
Response to Reply #60
89. I've had a long term search ongoing to find an online essay I read years ago
Edited on Fri Nov-23-07 11:46 PM by SimpleTrend
on this subject. I thought I'd share a couple of essays I found today with the group (it may or may not be on topic, if not, my apologies):

THE EVOLUTION OF THE CONSUMER CULTURE OF MARRIAGE

Let me put Consumer Marriage in a bigger context. Around 1880, the mass manufacture of consumer goods brought mass advertising and a new era in American history. The era of the consumer was born. Advertisers realized that the key to successful marketing was convincing potential customers that they couldn't do without the product. Sometimes this meant defining new problems, such as bad breath and hairy legs, that new products would fix. If a company's product was indistinguishable in quality from another's-say, with gasoline, soft drinks, or cigarettes-then advertisers learned to sell an image, a sense of belonging, of having made it, of being with it. We came to define ourselves by what we bought, and exposure to an estimated three thousand ads per day helps us to decide who we are.

http://marriageandfamilies.byu.edu/issues/2000/August/c...


It's interesting to view the rise of corporatism, once again, in the timeline of the last quarter of the 1800s, and to tie it in with the creation of false desires.

"pursuit of Happiness", anyone?

The Role of Dissatisfaction

I earnestly believe that some degree of dissatisfaction is innate in people, and absent our modern society, the chance that someone would fall to his knees in wonder at the sight of a wildflower is marginal. But I can say with assurance that modern advertising makes this possibility disappear entirely, for most people in most places, because in order to consume as we do, we must first be programmed to regard everyday experiences as completely unsatisfactory.

This aspect of marketing has a lot in common with traditional religious practices:

* The truth is hidden from view.
* Your reward lies in the hereafter.
* True happiness in only available to the initiated, the "insiders."
* Everyday reality is a sham, a waste of time, an illusion.
* We are all defective, our personal experiences have no legitimacy without the validation of priests.

http://www.arachnoid.com/lutusp/consumerangst.html


Anyway, like I said, probably mostly off topic, but I find these two essays somewhat interesting as a way to understand the lack of happiness that we are constantly subjected to, and that they are products of mass advertising, which happened to arise with the mass manufacturing phenomenon and the early years of corporatism.
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  -Can we please get rid of the nasty, sexist, rational responders ad dsc  Nov-23-07 10:32 AM   #0 
  - Oh, not this shit again.  LeftyMom   Nov-23-07 10:38 AM   #1 
  - Can I have some of that popcorn you're holding under your burka?  TahitiNut   Nov-23-07 01:49 PM   #63 
  - You left out the graphic.  impeachdubya   Nov-24-07 12:51 AM   #94 
  - What's the problem?  cosmik debris   Nov-23-07 10:40 AM   #2 
  - These are the ads at the bottom of a thread  dsc   Nov-23-07 10:42 AM   #3 
     - Get Firefox. nt  Basileus Basileon   Nov-23-07 10:44 AM   #5 
     - So your only problem is the way the cop is dressed?  cosmik debris   Nov-23-07 10:57 AM   #19 
     - context matters  dsc   Nov-23-07 11:03 AM   #23 
     - I don't see any ads at the bottom of threads on my screen  proud2Blib   Nov-23-07 11:26 AM   #40 
     - Hey! I don't see her!  DutchLiberal   Nov-23-07 12:22 PM   #54 
  - I have ads disabled, so I turned them on to see. It isn't "nasty,"  Basileus Basileon   Nov-23-07 10:44 AM   #4 
  - If I want to see strippers I will go to a strip joint  dsc   Nov-23-07 10:45 AM   #6 
     - Are you kidding?  blogslut   Nov-23-07 10:48 AM   #9 
     - I wouldn't equate it to porn  dsc   Nov-23-07 10:50 AM   #10 
     - Why?  blogslut   Nov-23-07 10:55 AM   #16 
     - I can't even see the ad, and I don't have "ads" turned off.  Sugar Smack   Nov-23-07 10:51 AM   #11 
     - The ads shows up randomly at the bottom of a page,  blogslut   Nov-23-07 10:53 AM   #13 
        - In other words, the OP is going out of their way to be offended.  Kingshakabobo   Nov-23-07 11:24 AM   #36 
           - Here you go  blogslut   Nov-23-07 11:33 AM   #42 
              - That's it?  Kingshakabobo   Nov-23-07 11:36 AM   #43 
              - The OP couldn't be giving them more potential new members  blogslut   Nov-23-07 11:40 AM   #46 
              - Uhm... She's practically dressed like a nun...  DutchLiberal   Nov-23-07 12:29 PM   #56 
     - I don't think the problem is a woman in a satin tank top.  lwfern   Nov-23-07 10:54 AM   #14 
     - Ahh, I see  blogslut   Nov-23-07 10:57 AM   #18 
        - Nice try, but no.  lwfern   Nov-23-07 11:09 AM   #28 
           - thank you you sexplained it better than I  dsc   Nov-23-07 11:10 AM   #30 
           - I'm just waiting for someone to claim  lwfern   Nov-23-07 11:15 AM   #35 
              - You have a problem with atheists? Please elaborate. -nt  Commie Pinko Dirtbag   Nov-23-07 07:53 PM   #79 
                 - Ha, no.  lwfern   Nov-23-07 08:07 PM   #84 
           - You mean the woman, instead of dressing up like an actual cop,  Basileus Basileon   Nov-23-07 11:12 AM   #32 
           - How adorable  blogslut   Nov-23-07 11:14 AM   #34 
           - Stripper?  SyntaxError   Nov-23-07 08:06 PM   #83 
           - So?  quantessd   Nov-23-07 12:28 PM   #55 
     - You very utterance of the phrase "satin tank top" has distracted me.  Bucky   Nov-23-07 01:40 PM   #62 
     - The cop thing is their site gimmick.  Basileus Basileon   Nov-23-07 10:52 AM   #12 
     - I belong to a Rational Response Squad...  IMModerate   Nov-23-07 07:29 PM   #74 
     - Well... I've been in plenty of late night, cheap, Pakistani owned mini-marts in my life...  D__S   Nov-24-07 01:10 AM   #95 
  - Why don't you explain your problem with the ad. because I don't get it.  aikoaiko   Nov-23-07 10:46 AM   #7 
  - Click often.  rucky   Nov-23-07 10:47 AM   #8 
  - Really? I didn't know that was how it worked. I'll click often -- and pay more attention --  gateley   Nov-23-07 07:46 PM   #77 
  - I think someone is trying to misapply the term "sexist" ...  JackRiddler   Nov-23-07 10:55 AM   #15 
  - Agreed.  LeftyMom   Nov-23-07 10:56 AM   #17 
  - tell us the REAL reason you want to keep the rest of us from  jonnyblitz   Nov-23-07 10:57 AM   #20 
  - I haven't complained about any other athiest ads  dsc   Nov-23-07 11:05 AM   #24 
  - I think in order for something to be "offensive," it has to offend  Basileus Basileon   Nov-23-07 11:05 AM   #25 
  - I personally don't find the human body offensive.  jonnyblitz   Nov-23-07 11:26 AM   #39 
  - In all sincerity, I'm sorry it offends you. But honestly, I never even noticed  gateley   Nov-23-07 07:49 PM   #78 
  - I clicked on the link, too.  Sugar Smack   Nov-23-07 11:11 AM   #31 
  - Why is it nasty or sexist?  ozone_man   Nov-23-07 10:59 AM   #21 
  - Best I can figure, it's because there is a woman in it.  Basileus Basileon   Nov-23-07 11:01 AM   #22 
     - It is because the woman is barely clothed  dsc   Nov-23-07 11:09 AM   #29 
        - To the repressed, perhaps.  Basileus Basileon   Nov-23-07 11:13 AM   #33 
        - "Barely clothed"?? She's practically dressed like a nun!  DutchLiberal   Nov-23-07 12:37 PM   #58 
        - Some paintings of Christ on the cross portray him as shirtless.  Boojatta   Nov-23-07 07:16 PM   #70 
  - Oh noes, teh opressed religionists are being opressed by teh Evil Atheist Conspiracy!!!1!!11!  Odin2005   Nov-23-07 11:06 AM   #26 
  - It worse than that. The Atheists have a woman with large breasts on their side.  Basileus Basileon   Nov-23-07 11:08 AM   #27 
  - If this is the ad, I don't see anything nasty, sexist, or trashy.  aikoaiko   Nov-23-07 11:24 AM   #37 
  - I think so.  Basileus Basileon   Nov-23-07 11:26 AM   #38 
  - yeah, I can see where "we can fix that" would rub a believer  jonnyblitz   Nov-23-07 11:31 AM   #41 
     - It's the same mentality that "fixes" gay people.  spoony   Nov-23-07 11:40 AM   #47 
        - That comparison is not apt.  Basileus Basileon   Nov-23-07 11:41 AM   #48 
        - I said the mentality is the same, not the objects.  spoony   Nov-23-07 11:45 AM   #50 
           - That is like suggesting that an auto mechanic and a gay converter have similar mentalities.  Basileus Basileon   Nov-23-07 06:44 PM   #64 
              - "When pressed, be thickheaded...  spoony   Nov-23-07 06:58 PM   #68 
                 - I'm serious. Your comparison is simply bogus.  Basileus Basileon   Nov-23-07 07:00 PM   #69 
        - fighting BS is the same mentality as McCloset & Co.? RIIIIIGHT...  Odin2005   Nov-23-07 12:02 PM   #52 
           - Allow me to proselytise a moment for the cause of reading comprehension.  spoony   Nov-23-07 12:29 PM   #57 
              - *shrug* I believe rapists and sex offenders aren't okay the way they are.  Basileus Basileon   Nov-23-07 06:46 PM   #65 
              - You obviously don't get the distinction between beliefs (religion) and biological urges (being gay).  Odin2005   Nov-24-07 12:24 AM   #90 
  - I'll have to remember this the next time someone here  spoony   Nov-23-07 11:39 AM   #44 
  - .........  Evoman   Nov-23-07 01:20 PM   #61 
  - How about this- Next time a busty, scantily clad Christian blonde who looks like this  impeachdubya   Nov-24-07 01:47 AM   #96 
  - What's the big deal?  Le Taz Hot   Nov-23-07 11:39 AM   #45 
  - Not just NO, but HELL NO!!!  qdemn7   Nov-23-07 11:43 AM   #49 
  - I find the fact that you're taking offense at this ad rather odd  MadHound   Nov-23-07 12:01 PM   #51 
  - Strangely. it's actually selling  dmallind   Nov-23-07 12:17 PM   #53 
  - I think the chick in the ad is hot!  iamahaingttta   Nov-23-07 12:47 PM   #59 
  - You have characterized the ad as "nasty" and "sexist".  SimpleTrend   Nov-23-07 12:49 PM   #60 
  - I've had a long term search ongoing to find an online essay I read years ago  SimpleTrend   Nov-23-07 11:21 PM   #89 
  - Oh no! Not a breast!  lynyrd_skynyrd   Nov-23-07 06:49 PM   #66 
  - I don't see ads - I use Firefox with the Adblock extension  nonconformist   Nov-23-07 06:53 PM   #67 
  - .  IMModerate   Nov-23-07 07:17 PM   #71 
  - DU has no control over the Google ads...  Cooley Hurd   Nov-23-07 07:25 PM   #72 
  - Not exactly.  spoony   Nov-23-07 07:28 PM   #73 
     - Okay... so they have a little control...  Cooley Hurd   Nov-23-07 07:35 PM   #75 
        - No, it isn't against "theocracy"  spoony   Nov-23-07 07:40 PM   #76 
           - Yes, the site is promoting atheism because THEISM has infiltrated our secular govt...  Cooley Hurd   Nov-23-07 07:58 PM   #80 
  - Thank you for your concern about sexist ads  Book Lover   Nov-23-07 08:00 PM   #81 
  - What about those ads of the shirtless buff guys, can we get rid of those, too?  Drunken Irishman   Nov-23-07 08:04 PM   #82 
  - It's the ugly picture of shrub, with Condi drooling in the background,  DLnyc   Nov-23-07 09:16 PM   #85 
  - DU has been quite prudish as of late  nonconformist   Nov-23-07 10:39 PM   #86 
  - What's the problem here?  cgrindley   Nov-23-07 10:51 PM   #87 
  - I agree that hillary  Froward69   Nov-23-07 11:06 PM   #88 
  - Smell The Glove.  D__S   Nov-24-07 12:31 AM   #91 
  - If people keep complaining about it, I'm going to have to turn the ads back on.  impeachdubya   Nov-24-07 12:48 AM   #92 
  - How dare that jezebel expose her arms and top third of her breasts!  MilesColtrane   Nov-24-07 12:51 AM   #93 
  - Thanks for your effort. Insulting anyone's spiritual beliefs does not belong on DU.  Fly by night   Nov-24-07 10:52 AM   #97 
  - dsc, using attractive women to attract attention to atheism is the progressive thing to do  cuke   Nov-24-07 11:39 AM   #98 
  - "When Will They Ever Learn?"--Another Day, Another Attack of Male Hate  Hidden Stillness   Nov-24-07 12:15 PM   #99 
  - So are you against the ad or for the ad?  JVS   Nov-24-07 12:19 PM   #100 
  - She should wear a Burka! Then she'd be a respectable lady!  Beelzebud   Nov-24-07 12:25 PM   #101 
  - Beloved dsc, my most excellent Christian brother...  JVS   Nov-24-07 12:56 PM   #102 
 

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