It's common practice and breaking the rules is a violation of journalistic "ethics". Some journo or party operative probably passed Rawstory a copy. Doesn't seem like a big deal to me.
"The governors of the world believe, and have always believed, that virtue can only be taught by teaching falsehood, and that any man who knew the truth would be wicked. I disbelieve this, absolutely and entirely. I believe that love of truth is the basis of all real virtue, and that virtues based upon lies can only do harm." Bertrand Russell