Reply #2: She's tanking because she alienated the CBS audience

[Warpy]

The CBS audience was mostly a liberal one, since CBS occasionally ran stories that were outside the GOP propaganda drumbeat.

They stupidly shifted the broadcast to the far right, having eleven days (more than two weeks!) of nothing but right wing gasbags on the "free speech" segment. The message that only far right lunatics had any place on that newscast was unmistakable.

If she had appeared behind a desk instead of prancing around a living room stage set and if she'd read the news instead of editorializing and if she'd had any sort of balance in those gasbag segments, people might still be watching.

They're not. CBS just boiled the frog too fast.