The Writers Guild of America and the Screen Actors Guild have joined together to object to what they see as the increased blurring of lines between advertisements and entertainment.
They want more transparency by film studios and TV programme makers agreeing to disclose all product deals to viewers before shows or movies begin.
They also want a cut of the proceeds for their members, who the unions argue should be given a say in the way products are introduced to storylines.
"We are being told to write the lines that sell this merchandise and to deftly disguise the sale as a story," a study by the unions claims.
http://news.bbc.co.uk/1/hi/entertainment/film/4435776.s... And this is another article under LBN on the same:
http://www.democraticunderground.com/discuss/duboard.ph... 
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