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Reply #7: Could Giving Voters On-Demand Content Get Them Interested? [View All]

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kpete Donating Member (1000+ posts) Send PM | Profile | Ignore Wed May-31-06 10:34 AM
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7. Could Giving Voters On-Demand Content Get Them Interested?

Could Giving Voters
On-Demand Content
Get Them Interested?

By PETER GRANT
May 31, 2006; Page B1

Cable subscribers increasingly are using so-called on-demand technology to watch programs like "The Sopranos" or old movies whenever they want. But the technology also has great potential as a tool for making our democratic system work better.

Consider what was available on demand on Time Warner's cable system in Lincoln, Neb., just before that state's primary election earlier this month. Voters were able to watch the debates between candidates running for the state legislature, for treasurer and for secretary of state. While not the most scintillating television, voters who took their responsibility seriously were able to be informed, free of charge, before heading to the ballot box.

With just a few clicks of the remote, they were able to watch the debates whenever they wanted. Otherwise, voters who wanted to watch the state treasurer debate, for example, had to be in front of the TV set on a workday afternoon, or else record it.

Shane Osborn, the former Navy pilot running for state treasurer, partly credits his higher visibility from the debate for his defeat of the incumbent. "In today's world, it's difficult for people to find the time to be informed on all the issues," he says. "They need to have it fit into their schedules."

more at:
http://online.wsj.com/public/article/SB1149033892070669...
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