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Reply #2: Talk, yes, but not exactly a clone [View All]

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Home » Discuss » Places » Michigan Donate to DU
1gobluedem Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Dec-14-05 09:00 AM
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2. Talk, yes, but not exactly a clone
Their daytime talk lineup is much different that WUOM's; no Diane Rheam or Talk of the Nation. Democracy Now was a welcome surprise. And I think Ed Gordon will play well in Detroit.

I suspect this move was made to retake Oakland County. WDET was losing a significant amount of listeners and individual donations to WUOM in Oakland County and they want it back. Their last couple of pledge drives have considerably and consistently missed their goals.

I looked at the daytime Arbitron numbers for WDET, going back three years and SHARE, CUME, and, in some cases, AQH were all steadily dropping across those dayparts. Since, thanks to Newt and 104th Congress, CPB grants are now partially based on audience size (if listner money goes down your grant goes down), they had to do something to stop the bleeding and this is what they chose. Not surprising from a GM who comes from a news talk format that made huge financial gains when it switched from classical to talk.

My station, WEMU, remains committed to locally produced music during the day. If you're a jazz fan, I encourage you to try us out at 89.1 or online at www.wemu.org (yes, a shameless plug) :-).
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