Reply #9: Sweaty Politicians Do Not Bode Well in Public Opinion Survey

[Roland99]

http://prnewswire.com/cgi-bin/stories.pl?ACCT=SPIFAS.story&STORY=/www/story/08-30-2004/0002240409&EDATE=MON+Aug+30+2004,+08:04+AM

SAN FRANCISCO, Aug. 30 /PRNewswire/ -- The Dockers(R) brand, the nation's
innovation leader in casual wear for men, today announced its unofficial shirt sponsorship of the 2004 presidential election. The brand provided presidential candidates, John Kerry and George W. Bush, with competition-ready shirts containing breakthrough Perspiration Guard(TM) technology that drastically minimizes unsightly perspiration marks from showing through, no matter how heated the campaign becomes. The shirts also utilize Refresh Action(TM), an antimicrobial technology that actively eliminates the bacteria that causes odor, keeping clothes smelling fresher, longer.

With only weeks before the formal debates -- and as both parties fight to establish the most favorable impression among the voting public -- a new CARAVAN(R) omnibus survey reveals that almost half of Americans admit they will negatively perceive professionals who show sweat marks on their clothes. According to the survey findings, Americans also believe politicians are the second-sweatiest professionals in America, trailing only behind traders on the
stock exchange floor.

These combined learnings yield a noteworthy implication as the fight for America's next Commander-in-Chief reaches its peak on the campaign trail and culminates with the upcoming debates: more than one-in-three Americans will negatively perceive Bush or Kerry if he shows sweat marks on his clothes.