As Gardner points out in the above program, people are not swayed by reason. They are swayed by emotion. While people say they don't like negative campaigning, it works and Gardner offers some interesting perspectives on that, too.
I would also add--for those of you who are depressed, go see these threads with new poll data from credible pollsters:
http://www.democraticunderground.com/discuss/duboard.ph... http://www.democraticunderground.com/discuss/duboard.ph... edited to add bush's approval is at its lowest point ever:
http://www.democraticunderground.com/discuss/duboard.ph... Our candidate has come back from these attacks but the question is, what else do they have in store? I'm sure they're saving their best material for right before the election.

Cher