Reply #3: Beginning to sound like a broken record here, but: I highly suggest

[blondeatlast]

you read George Lakoff's book "Don't Think of an Elephant."

It's a quick read and only $8-10 at your local bookstore.

It explains in easy to understand ways why this is happening, and there is far more behind it than you can imagine.

Another great book to understand this phenomenon, although a much denser read, is David Brock's (yes, THAT David Brock) "Republican Noise Machine."

Both will make you realize that W.rong has very little to do with anything; he's almost a figurehead and nothing more.