Reply #1: They mounted a petition writing campaign at the time

[OKIsItJustMe]

http://www.wecansolveit.org/page/s/ABC

http://www.grist.org/article/ad-lib1/

The Alliance for Climate Protection says ABC barred ad calling out Big Oil

Posted 11:10 AM on 10 Oct 2008
by Kate Sheppard

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The Alliance had arranged to run the ad during the Sept. 26 airing of the news magazine 20/20, the same night of the first presidential debate. The group said it submitted the ad seven days before it was scheduled to run. According to representatives from the campaign, on Sept. 25 ABC sent an e-mail notifying them that the ad had been rejected. The network's stated reason? The one frame of the ad showing the Capitol building violated the network's guidelines.

"Per our Guidelines, national buildings may be used in advertising provided the depictions are incidental to the advertiser's promotion of the product or service," said the e-mail, which was provided to Grist by the Alliance. "Given the messages and themes of this commercial, the image of the Capital building is not incidental to this advertising. Please replace the image with one that is not of another national building or monument. Thank you."

Alliance communications director Giselle Barry told Grist it should be clear that the image of the Capitol building is pertinent to an advertisement about the lobbying power the fossil fuels industry has in Washington, D.C.

Grist's repeated requests for comment from ABC and Disney were not returned. Meanwhile, the Alliance said its letter-writing campaign had yielded more than 128,000 e-mails to the network within the first 24 hours of sending out their e-mail blast. The group is hoping that public pressure will convince the network to air the ad during tonight's episode of 20/20.

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