
You're right, if it is "just a movie", why are they so adamant that nobody heckle it? Oopsie-doodles... Great counter-argument on your part, there!

And it is just a movie. I hope they remember that for when they find a movie they like and, having stalked them online, get a chance to rip the same movie apart and use the same b.s. excuse of "it's just a movie".
And that's the problem. "it's just a movie". Nobody puts care into anything. Except the special effects. And those don't make a movie. But then, since when are movies supposed to be cherished? They're as much marketed, disposable fodder just like the people who go and see it.