Reply #5: Not a commercial, but about that piano thing...

[Bossy Monkey]

There was a show on CourtTV (when they were still CourtTV) about a Florida DLE profiler named Dayle Hinman. All the music for the show was irritating, but whenever the narrator got around to talking about Ms. Hinman, they'd fire up the piano theme. I don't know if they were trying to convey femininity or what, but it always irritated the shit out of me. (It also somewhat creepily echoed "Tubular Bells," but this is beside the point.) I don't think Henry Lee got a delicate little piano theme for his show.

Anyway, as regards commercials, I mainly hear the piano thing in commercials for drugs or for the Bill Frist's Memorial Bank Account Hospital. "You have cancer (spooky cello music, say). You're scared. You don't know where to turn. (Cue piano) But try Vomitol/ our hospital and all will be bright and sunny again." Yeah, I AM that stupid...