Reply #26: I don't think they would advertise the high end - those who would buy high end

[Rabrrrrrr]

are already their customers.

They would advertise the lower priced stuff, to get new customers. "Hey - ever thought of playing guitar like your guitar heroes, but thought it would cost an arm and a leg? Well, we at Fender have put together a fantastic starter pack of guitar, amp, strings, picks, and everything you need to get started right out of the box for under $200! Come down to your local music store and check it out." blah blah blah.

They're not gonna advertise the $10,000 Stratocasters, because that customer base is already well informed of Fender's products.