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Reply #1: It's cheaper to market to everone in a demographic [View All]

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pagerbear

(1000+ posts) Send PM | Profile | Ignore

Sat Jul-28-07 10:51 AM
Response to Original message

1. It's cheaper to market to everone in a demographic

...than to screen that demographic for people who already have the card. Or who don't qualify for the card.

That, and marketers are remarkably stupid.

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-What's the deal with Discover Card? Can you 'splain me?	trof	Jul-28-07 10:41 AM	#0
- It's cheaper to market to everone in a demographic	pagerbear	Jul-28-07 10:51 AM	#1
- Ain't that the truth.	Gormy Cuss	Jul-28-07 11:08 AM	#2
- citibank that way too	Dont_Bogart_the_Pretzel	Jul-28-07 11:30 AM	#3
- You may be on to something. Perpetual motion?	trof	Jul-28-07 11:37 AM	#4
- They're owned by Sears	ZombyWoof	Jul-28-07 12:44 PM	#5
- we only use ours for business...	bridgit	Jul-28-07 12:54 PM	#6

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