Reply #8: Obviously he does not know he is supposed to fetch the item

[Booberdawg]

if you are the one who always has to go get the tossed object.

Take him to the object and stick his nose in it! PUT it in his mouth and GET excited while you back away and ask him to bring it to you. Be excited about this while it is in his mouth and coax him to "bring it here" Drag him by the collar if you have to.

Do this OVER AND OVER AND OVER AND OVER AND OVER AND OVER AND OVER AND OVER AND OVER AND OVER! Keep throwing it, sticking his nose in it, and putting it in his mouth if he does not respond, and getting excited after that to show him he is SUPPOSED to BRING it to you. Keep putting him through the motions until he does it, and then repeat it!

Dogs are smart. He is playing YOU right now. He has taught YOU to go get the tossed object, not the other way around. ;)