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Tiger Woods - Positive; Donald Trump-Negative ("Purchase Impact") [View All]

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DinahMoeHum Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-25-06 11:54 AM
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Tiger Woods - Positive; Donald Trump-Negative ("Purchase Impact")
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Link:
http://www.nypost.com/business/67472.htm

(snip)
Ty Pennington, the megaphone-wielding host of ABC's "Extreme Makeover: Home Edition," isn't the most recognized name in Hollywood, but he carries the most clout on Madison Avenue. The celeb handyman, who sells his own line of housewares at Sears, is the best at getting consumers to pull out the credit card, a new study says.

Olympic medalist Summer Sanders, actor James Earl Jones, chef Emeril Legasse and "Desperate Housewives" hottie James Denton also score high when it comes to positive "purchase impact," according to research firm NPD Group.
(snip)
Sexpot Anna Nicole Smith, hotel heiress Paris Hilton, pop tart Britney Spears, supermodel Kate Moss and real estate mogul Donald Trump were all examples of celebs whose association made it less likely a person would buy a product, the study said.
(snip)


:evilgrin:


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