Reply #27: Subconscious level

[Lady President]

I don't think many people would admit that looks matter to them, but there have been studies showing that more attractive people get more promotions, are perceived to be smarter, etc. Even here there have been a couple threads lately about Mrs. Bush's looks.

For a candidate I think it's more important to have a neat and tailored appearance rather than being sterotypically attractive. Personally, I think Edwards and Clark are the best looking. I also think that Kerry has that intangible "presidential" look.